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Course content

Description:
The MBA Program at Horizons University prepares students for leadership positions in global organizations and for careers as independent consultants, entrepreneurs, and business researchers.

Upon completion of the MBA, students will be able to demonstrate the synthesis and application of business-oriented skills and knowledge.

This program addresses the interface of marketing logistics and cultural phenomena as they exist in a contemporary global environment. Students completing this specialization may seek careers in marketing management, research, consultation, or corporate leadership.

Credit Value: 120 Credits
Languages: English or French
Study Options: Online or On Campus
All MBA students take four courses a year and complete an independent research thesis (MBA590) over the course of two years, under the supervision of graduate faculty.

Structure:
An MBA structure at Horizons University is made up of core and specialized courses. The core program combines traditional business competencies with contemporary applications to globalization processes, characteristics of changing societies, and creative problem solving. Students complete four courses within the core and four specialized courses.

Specialization Courses:
Global Market Perspectives; Marketing Management Processes; International Marketing Research; Marketing Strategy Development; Cross-Cultural Communication; Advertising Seminar; Business Law.

Study Online:
Earn a degree fully online, and at your pace. Our innovative personalized approach gives you the opportunity to accelerate your studies, and increase your employability potential. Start your degree any day of the year!

Study On-campus:
With the blended approach you can work while you study, taking short intensive seminars in our central Paris campus with our expert Faculty. Intakes in September and January.

Visit the MBA in International Marketing page on the Horizons University website for more details!

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