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Course content

The MBA in Digital Marketing strategy provided by EMLV aims to give the students the necessary skills to achieve a successful career in the digital sector.

The job priorities of MBA graduates have changed in recent years with a strong emphasis on task diversity, intellectual challenge, and life balance. The MBA in Digital Marketing strategy aims to give the students the necessary skills to achieve a successful career in the digital sector. Our main objective is to provide the students with the tools for analysis of an evolving sector. Our second objective is to teach them leadership and management skills that are necessary in a very competitive sector like the digital one.

The core of the MBA consists in courses on digital marketing and communications: digital and social media marketing strategy, web marketing, cross canal marketing, digital communication, E-business, internet of things.

The students will develop the competencies to evaluate, analyze and create digital marketing campaigns, digital communication campaigns, digital advertising, e-business and marketing of IoT websites and web projects, web start-ups.

General objective

MBA graduates of today prioritise task diversity, intellectual challenge and a work-life balance in their careers.

The MBA in Digital Marketing Strategy aims to give the students the necessary skills to path their way to a successful career in the digital sector

Learning outcomes

The students will develop the expertise required to evaluate, analyse and create digital marketing and digital communication campaigns, digital advertising, e-business and marketing of loT, websites, web projects and web startups. They will learn how to anticipate on the evolution of the digital economy, e-business and digital marketing.

We propose innovative courses on mobile and IoT marketing that are really challenging today.

Blended Learning

One of our pedagogical approaches will be the use of case studies in the different courses. Students will be given the opportunity to work on real business problems with companies whilst working on their junior consultant project.

They will also be encouraged to follow specific MOOC's on digital marketing, web marketing and digital communication.

Programme Overview

Our main objective is to provide the student with the tools to analyse this evolving sector.

At the end of the programme, you will be required to do a 6-month mission in a company of your choice (anywhere in the world) where you will put your knowledge into practice. EMLV will give you access to a list of internship and job offers in your field through its Corporate Relations Department, Alumni network, school and MBA partners.

Core

Semester 1

Upgrading sessions

website and application project

Data mining for e-commerce & e-merchandising

Digital communiation & social media marketing

web project management

creating and managing a web start-up

Semester 2

Web, social media, cross canal marketing

online reputation & crisis management

social media KPI & analytics

Digital advertising

social gaming & gamification

mobile & iot marketing

Example of courses

Foundation courses

Online reputation & Crisis management

Web, social media

& Cross Canal Marketing

Social Media KPI and Analytics

Web Project Management

Creating and Managing a web startup

Electives

Community Management

Editorial Content

Storytelling and Personal Branding

Website & Application Creation

UX and Web Site Design

Data Mining for e-commerce

& e-merchandising

Digital Advertising

Social Gaming and Gamification

Mobile & IoT Marketing

Core courses

Law and New Technologies

Big Data

Projects

JUNIOR CONSULTANT PROJECT

The students work with firms on a digital and social media strategy. They act as junior consultant by developing a digital marketing strategy. At the end of the

project, the student will be able to apply the concepts, tools and methods taught during the course in a professional context and to coordinate a mission from the

formulation of the recommendations to the operational expectations of customers.

PROFESSIONAL PROJECT

Students must develop their professional project by working on their resume, cover letter, and presentation. This course enlightens students on how to develop and map their future orientations and careers

Useful Information

We offer an excellent work environment with state-of-the-art facilities in the heart of the largest financial district in Europe, Paris-La Défense.

From day one, when the International Relations Department meets you at the airport and helps you settling in Paris, you will get support from administrative and academic staff to make your learning experience in Paris really amazing!


Visit the MBA Digital Marketing Strategy page on the Pôle Universitaire Léonard de Vinci website for more details!

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