The MBA in Digital Marketing strategy aims to give the students the necessary skills to achieve a successful career in the digital sector.
The core courses of the MBA are focused on digital marketing and communication: digital and social media marketing strategy, Web-marketing, cross canal marketing, digital communication, e-business of internet of Things.
MBA graduates of today prioritise task diversity, intellectual challenge and a work-life balance in their careers.
The MBA in Digital Marketing Strategy aims to give the students the necessary skills to path their way to a successful career in the digital sector
The students will develop the expertise required to evaluate, analyse and create digital marketing and digital communication campaigns, digital advertising, e-business and marketing of loT, websites, web projects and web startups. They will learn how to anticipate on the evolution of the digital economy, e-business and digital marketing.
We propose innovative courses on mobile and IoT marketing that are really challenging today.
One of our pedagogical approaches will be the use of case studies in the different courses. Students will be given the opportunity to work on real business problems with companies whilst working on their junior consultant project.
They will also be encouraged to follow specific MOOC’s on digital marketing, web marketing and digital communication.
OUR MAIN OBJECTIVE IS TO PROVIDE THE STUDENT WITH THE TOOLS TO ANALYSE THIS EVOLVING SECTOR.
At the end of the programme, you will be required to do a 6-month mission in a company of your choice (anywhere in the world) where you will put your knowledge into practice. EMLV will give you access to a list of internship and job offers in your field through its Corporate Relations Department, Alumni network, school and MBA partners.
Semester 1 - Upgrading sessions - website and application project - Data mining for e-commerce & e-merchandising - Digital communiation & social media marketing - web project management - creating and managing a web start-up
Semester 2 - Web, social media, cross canal marketing - online reputation & crisis management - social media KPI & analytics - Digital advertising - social gaming & gamification - mobile & iot marketing
::Example of courses::
Foundation courses - Online reputation & Crisis management - Web, social media & Cross Canal Marketing - Social Media KPI and Analytics - Web Project Management - Creating and Managing a web startup
Electives - Community Management - Editorial Content - Storytelling and Personal Branding - Website & Application Creation - UX and Web Site Design - Data Mining for e-commerce & e-merchandising - Digital Advertising - Social Gaming and Gamification - Mobile & IoT Marketing
Core courses - Law and New Technologies - Big Data
JUNIOR CONSULTANT PROJECT The students work with firms on a digital and social media strategy. They act as junior consultant by developing a digital marketing strategy. At the end of the project, the student will be able to apply the concepts, tools and methods taught during the course in a professional context and to coordinate a mission from the formulation of the recommendations to the operational expectations of customers.
PROFESSIONAL PROJECT Students must develop their professional project by working on their resume, cover letter, and presentation. This course enlightens students on how to develop and map their future orientations and careers
WE OFFER AN EXCELLENT WORK ENVIRONMENT WITH STATE-OF-THE-ART FACILITIES IN THE HEART OF THE LARGEST FINANCIAL DISTRICT IN EUROPE, PARIS-LA DÉFENSE.
From day one, when the International Relations Department meets you at the airport and helps you settling in Paris, you will get support from administrative and academic staff to make your learning experience in Paris really amazing!
For more information contact
Vaghé LUDINARD International Programmes Manager Pôle Universitaire Léonard de Vinci Tel : +33 (0)1 41 16 70 86 [email protected]
Prof. Marie Haikel-Elsabeh MBA Digital & Retail Banking Programme Manager [email protected]
Enquire About This Course
Recipient: Pôle Universitaire Léonard de Vinci
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