The course is for you if you are working within the creative industries, in a role such as a freelancer or employee of an SME, and you want to develop your management and entrepreneurial knowledge and skills for career progression. It is also suitable for you if you are a graduate of an undergraduate programme in design management and media management and you wish to extend your qualifications to postgraduate level, or if you are interested in pursuing a postgraduate taught programme in the creative industries sector, combined with a general management qualification.
The MBA (Creative Industries) shares a common structure and philosophy with other MBAs within the Business School, providing participants with general management skills including business decision-making, financial management, leadership, and understanding markets and customers. In addition, there is the opportunity to focus on specific areas related to creative industries, leadership and management.
Dedicated modules focus on Value Chains in Creative Industries, providing a critical understanding of the main players in the creative industries and how they respond to their external environment. Creative Entrepreneurship helps you acquire a comprehensive understanding of the opportunity recognition process and how such business opportunities arise specifically in the creative industries. The capstone will be a creative industries-focused, research-based dissertation, business case or business development project.