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MBA Business Administration (Marketing)


Course Description

The MBA (Marketing) is a flagship qualification designed to meet the needs and aspirations of early career individuals through the combination of a general management education with the specialist area of Marketing.

It is designed for individuals who want to develop both their management skills and new areas of business interest and those seeking fast track career progression opportunities.

This postgraduate degree aims to enhance your professional prospects by developing your capability to apply the latest thinking relating to organisational development and change in the competitive global context.

Successful completion of the MBA (Marketing) highlights your potential to have a real impact on the transformation of the organisation you join.

Our courses are designed to be engaging, attractive and flexible in the current global marketplace. There are six entry points through the year. This allows you to start when it is most suitable. The entry points are:

• September
• November
• January
• March
• June
• July

Your course takes place over three semesters. Depending upon when you join the course, this will determine the order of units which you will study. You will benefit by beginning your studies with others who started at one of the earlier points of entry.

Visit the website: https://www.beds.ac.uk/howtoapply/courses/postgraduate/next-year/business-administration-marketing

Course detail

The course adopts a practical and applied business curriculum and aims to develop an advanced knowledge of organisations and their effective management in the dynamic competitive global context, and the ability to creatively apply this knowledge and understanding to complex issues to systematically and innovatively enhance strategic business and management practice.

This offers a challenging learning opportunity to encourage the integration of theory and practice supported by experienced academics with substantial management experience.

You will work with academics and professors of practice on live consultancy projects with leading employers in organisations across private, public and not-for-profit sectors to support your personal and professional development as a creative and innovative leader with the knowledge and skills needed in the global, knowledge-based economy.

You will develop the attributes and skills expected of post-graduates confirmed by partner industry bodies including the Chartered Management Institute and the Confederation of British Industry, including team-working, negotiation skills, leadership, confidence and the ability to apply critical and creative thinking to complex and unclear problems to develop innovative solutions.

Modules

• Leading and Managing Organisational Resources
• Strategy and the Global
• Competitive Environment
• Corporate Innovation and Entrepreneurship
• Digital Marketing and Communications
• Management Practice
• Theory into Practice Project

Assessment

Assessments are rooted in real life and practical workplace scenarios to enable learning to be transferred to the workplace. Later assessments allow for greater integration and synthesis. Exams are kept to a minimum as the focus is on practical skills such as report writing, presentation and projects.

A range of assessment methods are used throughout the course for you to demonstrate your knowledge and skills, including:

• Individual written reports that allow you to apply theory to case studies for in-depth analysis
• Business Reports that allow you to demonstrate contextual insight and report professionally on practice
• Project Plans that requires you to use your knowledge and skills of project management
• Seminar Papers that allow progressive development of critical analysis skills
• Project Reports that integrate learning throughout the course applied in practice
• Business simulation where you demonstrate the impact of your strategic decision making

Career

The successful completion of your MBA provides a strong foundation for your professional prospects with potential to join an employer in a variety of positions and potential for fast track career progression opportunities.

The course has been designed to develop graduates who are able to:

• Apply contemporary approaches to strategic management and leadership in complex organisations to systematically and creatively evolve the business, while understanding real life challenges and uncertainties.

• Inspire collaboration and synergistic team work by managing relationships, sharing skills and experience and objective consideration and evaluation of alternative perspectives, in contributing to professional, ethical and innovative practice.

• Synthesise a range of information in the context of new situations using informed judgment to develop innovative approaches to organisational challenges and opportunities.

You will be in a good position to demonstrate your potential to employers. Recruiters value the skills to work in a team, the ability to continue to learn, analytical abilities and a broad understanding of management.

Whatever you decide to do, the successful completion of your MBA should have laid a strong foundation for you to become a positive change agent in any organisation and an obvious champion for the added value of a dynamic and innovative organisational culture.
You will also have had extensive and continuous opportunity for reflective and critical evaluation of your capability as a team worker and leader.

As part of a large and multi-cultural learning community, you should gain a valuable network of friends and contacts for the future. Our MBA Alumni organisation will help you keep in touch with your MBA contacts.

Further study

It is anticipated that you will enter employment after this course and the applied nature of the programme reflects that expectation. Later study options might include more specialist study as you develop your own functional focus or a DBA.

Successful completion of the MBA also provides the foundation for progression to further study and research and many students continue to work towards the Doctor of Philosophy (PhD).

Funding

For information on available funding, please follow the link: https://www.beds.ac.uk/howtoapply/money/scholarships/pg

How to apply

For information on how to apply, please follow the link: https://www.beds.ac.uk/howtoapply/course/applicationform

Visit the MBA Business Administration (Marketing) page on the University of Bedfordshire website for more details!

Entry Requirements

UK applicants should have a good undergraduate degree at Honours level, or equivalent. We also consider candidates with other relevant qualifications and individuals with appropriate work experience. EU applicants: a good first degree and an English language qualification (View Website) are required. View Website for more details. International applicants: a good honours degree (or equivalent qualification) in an appropriate subject from a recognised university or HE institution and an English language qualification are required (English competence of IELTS 6.0 or equivalent) (View Website). We will also consider candidates with other relevant qualifications or appropriate work experience. View Website for details.

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Recipient: University of Bedfordshire

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