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Masters in Marketing (MLitt)

Course Description

Masters in Marketing (MLitt)

• Designed for students with an undergraduate degree in business, management or a related discipline.
• Combines solid academic enquiry with the key subject knowledge required by marketing professionals.
• Explores marketing issues both domestically and internationally.
• Learn to think critically and strategically while taking account of an organisation’s stakeholders.


* We have approximately 40 staff involved in teaching in the School, with additional visiting lecturers and guest speakers.
* Four teaching staff were shortlisted and two won University of St Andrews teaching awards.

Postgraduate community

The School of Management has a truly international feel with staff and students from over 40 countries, representing a wide diversity of cultures and interests. This international aspect of your postgraduate studies will allow you to become familiar with cross-cultural issues and to develop personal business contacts across Europe, India, North America and the Far East. Our programmes are student-centred and our staff at the School of Management are here to ensure that your arrival and integration into your chosen programme of study are smooth and enjoyable. In addition, our students have a Management Society which organises a broad range of activities, both subject related and social. The University also has a number of other student societies relating to the management discipline.

As part of a leading research-intensive university, the School of Management comprises a community of scholars that research and contribute to the guiding principle of responsible enterprise. We are concerned with formal and informal ways of organising a wide variety of ‘enterprises’: private, public and social. We explore issues of accountability and ethics as we study these enterprises, by pursuing a number of intellectual themes that guide our research and teaching. These include the ethics of corporate governance, the impacts of investment, organising for creative outcomes, the internal management of organisations and the interactions between organisations and society.

Our research guides and informs our teaching in the School where we encourage our students to engage critically with this subject matter and develop their skills in analysis, synthesis, evaluation and application.


The School of Management is located in the Gateway Building on the North Haugh which is set in an open green space close to the beach, halls of residence, sports facilities and the town centre. The Gateway has state-of-the-art lecture and seminar facilities as well as an extensive private study area for students. In addition, there is a public café on the ground floor of the building with views of the famous Old Course golf course and the North Sea.

Teaching methods

The taught elements of the programmes are delivered through a mixture of core and option modules, with each of the first two semesters having approximately 12 hours per week of staff / student contact. We use a range of delivery methods, including lectures, small group tutorials, workshops and seminars. Our average lecture size is 30 students, however, in some cases there will be seminars of 15-18 students or larger lectures with up to 100 students, which would normally be augmented by small-group tutorials. There is also a weekly series of lectures and workshops for all students focusing on research methods and other topics to help prepare for the dissertation. In addition to scheduled classes, you will have the opportunity to participate in our Masters Extra (MX)
Programme, which includes guest lectures from academics and business executives, specific sessions to enhance your career development opportunities and a range of corporate visits.


Employment opportunities exist for graduates in a wide range of organisational contexts such as management consultancy, investment banking, fast moving consumer goods, nongovernmental organisations, business development agencies, tourism, advertising and public relations, the Civil Service, government agencies and the education sector.

Alumni from the School of Management have secured employment in the fields of general management, marketing and brand management, accountancy, investment analysis, fund administration and other aspects of the financial services industry. Graduates have taken up these roles in a wide variety of organisations in the public and private sector including: Bain and Company, HSBC, Nomura Bank, Blackrock Global Investment Management, Accenture, Credit Suisse Group, Deloitte, Standard Life, BP Amoco, Barclays, Halifax Bank of Scotland, KPMG, IBM, Ernst and Young, AXA Insurance, Unilever, Procter and Gamble, EasyJet, Danone and Greenpeace.

Visit the Masters in Marketing (MLitt) page on the University of St Andrews website for more details!

(Student Profile)

Paloma and Marianna

"Studying marketing in St Andrews is a unique experience, and we are glad that we chose to study in one of the most prestigious universities in the world. The MLitt in Marketing offers the perfect combination of theory analysis and the study of interesting practical case studies. During this year we had the opportunity to learn with great lecturers and encounter an exciting group of international classmates. At the end of a postgraduate course in the University of St Andrews you will leave equipped with the knowledge necessary for a successful career and many new friends from around the world."


Entry Requirements

Our minimum academic requirement for entry to most programmes is a 2:1 degree classification from a recognised UK university or the equivalent in a subject-related area.

Course Fees

2017/18: Home/EU £9,870; Overseas £20,370

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