The programme provides a specialist knowledge and a practical understanding of the key tasks required to establish, manage and grow a new ventrue in a challen ging international business environment. Participants will develop knowledge in the fields of product development, innovation, marketing, financial analysis, business planning, leadership and strategy and enhance their capacity to be dynamic, creative entrepreneurs capable of transforming a business concept into a viable business proposition to generate employment. The programme facilitates the development of skills and perspectives such as creative problem-solving, diagnostic skills, communication, project management and people management skills that are needed to grow a small business internationally.
Core Modules: Establsihing International Ventrues, Managing Creativity & Innovation, New Venture Marketing & Sales Strategies, Professional Development 1, Information Management for Small & Medium Enterprises, Leadership, Influence & Change, Strategic International Venture Growth, Small Business Consulting, Financial issues for Small & Medium Enterprises, Human Resource Management for Small & Medium Enterprises, Research Methods, Business Simulation Elective Modules: Corporate Responsibility, International Economic Issues, Project Management Optional Module: Professional Development 2
2.2 honours degree/Pass degree subject to an interview. Applicatns who have a 3rd class honours degree with substantial small business related experience as entrepreneurs or as an employee in a small or medium sized firm may be considered in accordance with the University of Limerick's policy for the recognition of prior learning.
24 February 2017
Recipient: University of Limerick
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