The MBA is one of the most sought-after qualifications in the world because of its value to managers in all types of organisations. An MBA not only offers critical business knowledge at a senior level of management, but it also provides the chance to develop leadership skills.
Many employers place great value in the advanced knowledge and skills developed in a postgraduate course. Undertaking further study demonstrates determination to succeed in a chosen career area and shows you are prepared to undertake professional development. The MBA provides an opportunity to grow in career and personal terms.
The course is:
Academic Meeting the exacting standards required of this internationally recognised qualification students develop analytical and problem solving skills, learn how to apply business models and theories, and present their findings through seminars, reports, group work and presentations.
Distinctive It not only embraces the international dimensions of business and commerce, but includes an international component with part of the programme based in Boston, Massachusetts.
Practical Students will be involved in live management issues through various projects and assessments, developing leadership and management skills, and undertaking group and individual work. The use of “guest lectures” by experts and practising managers provides opportunities to explore many aspects of current management issues.
The course aims to develop analytical and strategic management skills using concepts derived from a wide range of academic disciplines. This enables students to respond creatively and effectively to the challenges presented by a global business environment, and to broaden the range of management responsibilities they undertake.
Course structure Full-time students complete the course over one calendar year, with attendance, typically, on an afternoon and evening basis 2pm – 9pm, two days per week. Naturally there is also a significant level of independent study required at Masters’ level. Part-time students complete the course over two and half years, with attendance, typically, on an afternoon and evening basis 2pm – 9pm, one day per week.
Prior to the commencement of teaching, all students are expected to attend two MBA Academic Skills Sessions. The study skills sessions aim to equip students with an awareness of key academic requirements at postgraduate level.
The Operations and Functions of Management This module addresses four significant and related management topics, which together provide a foundation in both content and learning for subsequent modules. The topics are; managing people in a technological environment, managing technology, managing responsibly and managing operations.
Financial and Risk Management This module provides an appreciation of a wide range of financial and risk issues as they impact on the business world. The initial focus is on the basic application of financial statements, financial tools and techniques before progressing to a more strategic perspective. It encourages students to see the financial and risk implications of the decision making process.
Contemporary Issues in the Business Environment Of interest here are the external factors that affect the strategy and operations of businesses such as regulation, political and economic actions as well as social forces. The module enables students to develop a critical awareness of the implications of those factors. Contemporary issues such as employment law, globalisation and its impacts, contract law and environmental regulation are also covered.
Strategic Change Management This module aims to develop a critical understanding of organisational strategy, and to apply this to different contexts, including commercial and not-for-profit organisations of various sizes. It adopts an interdisciplinary approach to problem solving, drawing on skills developed in other modules. The content will cover contextual analysis, culture and stakeholder analysis, approaches to organisational change management, and methods of implementing and evaluating change interventions.
Strategic Marketing Marketing is fundamental to profitable business operations, achieved through strategic analysis, strategy formulation, strategic implementation and control. It is largely responsible for delivering core corporate objectives by offering value propositions to targeted customer segments, helping to sustain competitive advantage in the longer term. It is desirable for the contemporary MBA programme to contain a designated marketing module, which demonstrates a customer-facing approach, integrated across and throughout a business organisation. As a set of principles and practices, marketing also has relevance to public sector and other not-for-profit sectors.
International Business Strategy (essential for part-time students, optional for full-time students) The aim of this module is to provide an understanding of how to plan for the internationalisation of firms, including suitability criteria, methods of overseas market entry, cultural aspects of operating internationally and practical marketing considerations in international markets. The content will cover trends in the global economy, carrying out international market research and planning, international advertising, product policy and pricing issues. The module will be partly taught in the USA, at Suffolk University in Boston, where students will participate in a consultancy exercise with an overseas company.
Research Methods The aim of this module is to introduce students to the wide variety of approaches and techniques of quantitative and qualitative research and to equip students with the skills required to collect, collate, analyse, present and interpret data. It also aims to provide a firm foundation for the dissertation. The content will cover the context of qualitative research, data collection techniques, qualitative data analysis techniques, statistical analysis or relationships and trends, sampling, and exploratory and descriptive research.
Dissertation The dissertation provides students with an opportunity to undertake a substantial piece of independent research in an area of particular interest and to allow students to demonstrate their understanding of research methods and their application. It also provides an opportunity for students to relate their learning in taught modules to the analysis of a problem relevant to their Masters programme. On completion of the dissertation students will have designed an appropriate and feasible research plan, developed appropriate research instruments and written a dissertation of 15,000 words.