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  Master's Program in Fashion Trend Forecasting - IED Florence

Istituto Europeo di Design    Fashion

Full time November MA 9 months
Business & Management (5)

FindAMasters summary

Unleash your inner visionary with the Master's Program in Fashion Trend Forecasting at IED Florence. Dive into the world of Italian Fashion and follow in the footsteps of industry icons like Gucci and Ferragamo. This programme blends theory and practice, equipping students with the skills to analyse market trends, develop trend forecasting strategies, and create compelling presentations. Through company visits and workshops, students gain firsthand insights from industry professionals. The course culminates in a real-world project where students create a trend book for a partner company. Ideal for fashion enthusiasts with a passion for innovation, this programme prepares students for roles in Trend Forecasting, Cool Hunting, and Research Development. Whether aspiring to be a Futurologist or entering the consultancy industry, this programme offers a comprehensive understanding of fashion trends and market dynamics. Embrace novelty and embark on a transformative journey in the world of fashion forecasting.

About the course

Channel your inner visionary and cultivate your passion for fashion in the land that has brought about some of the most cherished names in Italian Fashion, such as Gucci, Pucci and Ferragamo. 

Understand and investigate the innovation drivers of today’s society and transform them into a trend forecasting strategy. The Master's Program in Fashion Trend Forecasting combines research and practice to simulate the realities of the fashion industry through a project-based approach. 

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Entry Requirements

Considering the wide range of cultural, numerical, and visual aspects of a trend, this Master's Program is open to all students interested in entering the world of fashion, with a passion for novelty as a common denominator.

The course has been designed to prepare students for careers in Trend Forecasting, Cool Hunting, or Research & Development roles. The skills and competencies acquired in this program may also be fundamental if students wish to consider a career as a so-called Futurologist or if they are willing to consider job positions in the consultancy industry.


24.000 €

 Course Content

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Where will I study?

Where is Istituto Europeo di Design

Student Profiles

Marco De Vincenzo

Graduated in 2021

Marco De Vincenzo is a Creative Director and founder of his namesake brand. At twenty-one, the designer joined the creative offices of Fendi, where he currently holds the position of Leather goods Head Designer. In 2009 Marco won the “Who Is On Next” competition organized by Vogue Italia. In 2014, LVMH signed a partnership with Marco leading to international growth for the brand. Today, Marco de Vincenzo is recognized internationally as one of the most innovative and exciting voices in made in Italy fashion. In May 2022, he was appointed Creative Director at ETRO while keeping his collaboration with FENDI.

Assel Akhmidzhanova

Graduated in 2021

After a bachelor in Visual Art in Kazakhstan Assel started working in fashion retail – but she realized that she wanted to deal with art as an organizer. She got enrolled in IED – Master in Arts Management and she started to be more interested in the modern art of the world and of her country.

“IED helped me to make the shift from fashion retail onto modern art. I really loved that our teachers were not only theoretical but practical professionals working in this sphere. We could visit the Uffizi gallery, speak to its General Manager, our teachers organized Pitti Uomo – it was a great opportunity indeed to go deep into the sphere. IED provided collaboration and projects with them. Also IED helped me to meet a lot of interesting creative people”.

Her most significant project by now has been ”Green, Yellow, Red and Green again” exhibition by Almagul Menlibaeva at TSE Art Destination, in Astana. The gallery deals with the analysis and exhibiting of Central Asian art, they often also invite foreign artists. That one was a modern photography, video installation and digital art.

Xueyu Ji

Graduated in 2021

ADI-FAD, the Industrial Design Association linked to FAD (Fostering Arts and Design) invited young, designers who’d recently graduated to submit their Final, Master or Postgraduate Project to participate in the ADI 2022 Awards for the ADI 2022 Medals.

These awards were created in 1976 to build bridges between the academic world and industry. They’re something of a tradition on the Spanish design scene, rewarding a new generation of talent.

The aim is to acknowledge and promote innovative projects, with particular emphasis on the creative process and research; the formal, functional and aesthetic presentation of the final project; the sustainability of the project, its social impact and the appropriate application of technologies and materials.

There are 12 award winners’ medals: 9 bronze, 2 silver and 1 gold.

Two IED Madrid students made the final, winning a silver and the ADI 2022 gold medal.

It’s the most prestigious design award in Spain in the category, as well as being highly acclaimed at international level.

The medals went to:

GOLD, Xueyu Ji for the SWAY project

Sway is a measuring instrument that transforms visual information into auditory information.

It’s designed inclusively for everyone, and especially for blind people. Sway turns visual information into auditory information so a blind person can hear it.



IED supports young creatives through a dedicated set of scholarships, promotions and financial aid.
Select a course typology, check requirements and follow the relevant steps. Ask your advisor for specific information regarding deadlines and further details.

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