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  Master's Program in Fashion Brand Management - IED Florence


Istituto Europeo di Design    Fashion

Full time November MA 9 months
Business & Management (5)

FindAMasters summary

Are you passionate about fashion brands and interested in the world of marketing? The Master in Fashion Brand Management at IED Florence is the perfect programme for you. This design-oriented course combines theory with practical applications, giving you the skills and knowledge to develop effective brand strategies. Through lectures, workshops, and case studies, you'll learn about the impact of visual culture and the relationship between fashion and contemporary art. With opportunities for company visits and a final project that simulates a client-consulting firm relationship, you'll be well-prepared for a career in brand, communication, or marketing management. Join us and take your fashion career to the next level!

About the course

Blend your passion for fashion brands with a deep understanding of marketing processes and levers. Study the impact of visual culture and analyze the intricate relationship between the fashion industry and contemporary art. 

Build methodological foundations that will allow you to develop and present effective brand strategies. The Master's Program in Fashion Brand Management combines research and practice to simulate the realities of the fashion industry through a design-oriented approach. 

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Entry Requirements

Considering the wide range of cultural, managerial, and visual aspects of branding, this Master's Program is open to all students interested in entering the world of fashion, with a passion for brands as a common denominator.

The course has been designed to prepare students for careers in Brand, Communication or Marketing Management roles. The skills and competencies acquired in this program may also be fundamental if students wish to develop their career in the field of Brand Strategy and Consulting.


Fees

€ 24.000

 Course Content

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Where will I study?

Where is Istituto Europeo di Design

Student Profiles

Marco De Vincenzo

Graduated in 2021

Marco De Vincenzo is a Creative Director and founder of his namesake brand. At twenty-one, the designer joined the creative offices of Fendi, where he currently holds the position of Leather goods Head Designer. In 2009 Marco won the “Who Is On Next” competition organized by Vogue Italia. In 2014, LVMH signed a partnership with Marco leading to international growth for the brand. Today, Marco de Vincenzo is recognized internationally as one of the most innovative and exciting voices in made in Italy fashion. In May 2022, he was appointed Creative Director at ETRO while keeping his collaboration with FENDI.

Assel Akhmidzhanova

Graduated in 2021

After a bachelor in Visual Art in Kazakhstan Assel started working in fashion retail – but she realized that she wanted to deal with art as an organizer. She got enrolled in IED – Master in Arts Management and she started to be more interested in the modern art of the world and of her country.

“IED helped me to make the shift from fashion retail onto modern art. I really loved that our teachers were not only theoretical but practical professionals working in this sphere. We could visit the Uffizi gallery, speak to its General Manager, our teachers organized Pitti Uomo – it was a great opportunity indeed to go deep into the sphere. IED provided collaboration and projects with them. Also IED helped me to meet a lot of interesting creative people”.

Her most significant project by now has been ”Green, Yellow, Red and Green again” exhibition by Almagul Menlibaeva at TSE Art Destination, in Astana. The gallery deals with the analysis and exhibiting of Central Asian art, they often also invite foreign artists. That one was a modern photography, video installation and digital art.

Xueyu Ji

Graduated in 2021

ADI-FAD, the Industrial Design Association linked to FAD (Fostering Arts and Design) invited young, designers who’d recently graduated to submit their Final, Master or Postgraduate Project to participate in the ADI 2022 Awards for the ADI 2022 Medals.

These awards were created in 1976 to build bridges between the academic world and industry. They’re something of a tradition on the Spanish design scene, rewarding a new generation of talent.

The aim is to acknowledge and promote innovative projects, with particular emphasis on the creative process and research; the formal, functional and aesthetic presentation of the final project; the sustainability of the project, its social impact and the appropriate application of technologies and materials.

There are 12 award winners’ medals: 9 bronze, 2 silver and 1 gold.

Two IED Madrid students made the final, winning a silver and the ADI 2022 gold medal.

It’s the most prestigious design award in Spain in the category, as well as being highly acclaimed at international level.


The medals went to:

GOLD, Xueyu Ji for the SWAY project

Sway is a measuring instrument that transforms visual information into auditory information.

It’s designed inclusively for everyone, and especially for blind people. Sway turns visual information into auditory information so a blind person can hear it.

Scholarships

Eligibility

IED supports young creatives through a dedicated set of scholarships, promotions and financial aid.
Select a course typology, check requirements and follow the relevant steps. Ask your advisor for specific information regarding deadlines and further details.


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