Master’s in Marketing and Management for Luxury Tourism


Online Les Roches    Masters programmes

Full time March, September MA, Other 9 months full time

About the course

Specialize in marketing management for luxury tourism

  • Develop a thorough understanding of luxury marketing strategy
  • Learn how to develop premium brands
  • Acquire the skills and know-how to enable luxury businesses to succeed
  • Master the techniques for value creation in luxury

This program will introduce you to new marketing tools and innovative trends and technologies using a combination of practical and field-work learning.

It will equip you with the knowledge, skills and abilities to devise and lead successful luxury marketing strategies – highly sought after by high-end tourism companies and premium brands.

Read more about this course

Entry Requirements

Minimum Age: 21 Years Old

Relevant work experience is preferable, but not required.

Must be proficient in English for higher education studies. English language exam scores (issued in the last 12 months) are required from candidates who are not native English speakers, or who have not spent the last two years in full-time English education.

A copy of academic credentials (Degree, final official transcript for the full degree program). The school accepts documents in English, or one of the Swiss national languages, i.e. French, German and Italian. If not, an official notarized translation in English will be required.


 Course Content

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