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Business & Management
Economics
Business
Economics
International Business
Management Studies
Marketing - International Marketing
Marketing - Market Research
Marketing - Promotion & Advertising
Marketing - Sales Management
Bergen
Norway
On Campus
About the course
Innovating, building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations.
The Marketing and Brand Management major provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management.
Understanding consumer and competitor behaviour is essential to every business and organization. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics.
Subject areas
Key areas covered in the master's programme are consumer and competitor analysis, marketing research, brand strategy and marketing mix decisions (marketing communication, pricing, distribution and
Read more about this course
Entry Requirements
See website for details: View Website
Application deadline: 15 February
