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Master's Degree in Sports Communication and Media (SCM)


Course Description

With academic/professional tracks in Sports Broadcasting and Athletic Communications and Promotions, the Master of Arts in Sports Communication and Media is specifically designed from a humanities tradition to showcase multimedia production and capitalize on Sacred Heart University’s ideal geographic location in the heart of the US sports media industry. Students will receive intensive training in the art and craft of digital storytelling across multiple media platforms from traditional television to contemporary social media as they move through a program designed to produce responsible and participatory citizens with well-develop‌ed critical thinking skills. Thus, students who move through the Sports Communication and Media graduate program will acquire the knowledge and technical skills to pursue careers in the digital world of athletic communications and sports broadcasting, as they develop a theoretical, aesthetic, and historical understanding of the professional communication field of sports media.

The SCM program features:
-‌ Hands-on Curriculum that provides ample opportunity to produce real-world materials for publication or broadcast
- Ideal Location in the center of the US sports media industry
- Experienced Faculty with industry connections
- Industry Internships at leading sport media companies
- Cutting Edge Facilities in the new Frank and Marisa Martire Business & Communications Center
- Blended Courses and Flexible Scheduling for one-year (full-time) or two-year (part-time) plans of study
- On-Campus Work Experiences for Division 1 sports teams and a Connecticut sports magazine show
- Professional Portfolios for the Digital Age that demonstrate that SCM graduates are skilled 21st century communicators
- Alumni Connections and Professional Relationships that are established through frequent interaction with sports media professionals
- Integrated Laptop Program which enables individual students to be independent producers

Moving through the program, Sports Communication and Media graduate students will become ethically aware content creators as well as become critical analysts of the intersection of media and culture and specifically the role of sports in society. Students will be taught by established media scholars and industry professionals as they move through a curriculum that will be grounded in traditional courses and complemented by intensive workshops offered by media practitioners during each semester. SCM graduate students will produce in-depth presentations, multimedia content, and written work in addition to leaving with practicum and internship experiences that showcase both their production skills and critical thinking ability. The graduates of the Master of Arts program in Sports Communication and Media will be prepared to find employment as content creators and professional communicators in the sports media industry.

The following documents must be submitted and will be considered when applying:
- Online Application
- $60 Non-refundable application fee
- Bachelor's degree from an accredited institution
- Official transcripts from all undergraduate institutions attended. Sacred Heart University students and alumni may authorize the Office of Graduate Admissions to obtain their official SHU transcripts on their behalf
- Personal statement: A one-page statement describing career goals and reasons for interest in the program
- 2 Letters of recommendation
- Professional résumé

Ideal Location
Located squarely in the geographic center of the sports media industry, Sacred Heart University is located in Fairfield, Connecticut in the middle of the state’s creative corridor. The campus is less than a 1 hour drive from ESPN in Bristol, CT, only 30 minutes from NBC Sports, WWE and the Yes Network in Stamford, CT, just 20 minutes from Milford, CT, home of The Dan Patrick Show, and a short train ride from NYC, home to CBS Sports, HBO Sports and Showtime Sports, and many other sports media companies.

Faculty & Staff
Students will be taught by established media scholars and industry professionals as they move through a curriculum that will be grounded in traditional courses and complemented by intensive workshops offered by media practitioners during each semester. Our core faculty features instructors with extensive sports and production experience from their work with The Dan Patrick Show, The Golf Channel, NFL Films, ESPN, and numerous other media companies.

Entry Requirements

No previous media production experience or communications coursework is required to complete the SCM Program, and we encourage all motivated learners from any undergraduate major or career to apply.

Course Fees

2015/16 Full-time: $10,886 per semester, Part-time: $910 per credit


Email Enquiry

Recipient: Sacred Heart University

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