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Course content

The Master’s Course in Product and Programme Management trains a competent professional who has the strategic skills to penetrate the production side of fashion and luxury business and work as a manager in the product area of the luxury goods and fashion sectors. Product Managers cooperate with the research and styling offices as well as the sales team, in order to integrate all of the various business purposes with the demands of the market, all the while exploiting a product’s value. Students acquire an understanding of a range of business aspects, learn how to interpret trends as well as gain specific technical knowledge in fashion industry production, so that they are capable of following the whole development and sales process of a product within its brand setting. The transferable skills taught on the course allow students to work in different fields and roles, from marketing to branding, licensing to distribution. The course provides students with technical knowledge of pattern making, fabric technology and the supply chain.
Career prospects
Product Manager, Fashion Coordinator, Fashion Buyer, Research Consultant, Production Technician.
Internship opportunity
On successful completion of the Master’s course, students will have the opportunity to decide whether to undertake an internship organised by authorised bodies who are legally recognised and agreed with the Placement Office at Accademia del Lusso. Internships will be offered to students based on their chosen Master’s course, their assessment during the course, and their general background.
Teaching method
Each module contains a mix of lectures and direct professional experience. The course is taught by professionals currently working within businesses in the fashion sector.
This means that students are taught the most up-to-date methods and professional techniques, that they are continually in contact with the real world of work, and that
they are connected with important fashion brands right from the start of their training.
Course content and structure
The course is organised into lectures and workshops.

Preparatory Lectures
Made in Italy & the Luxury Goods System
The Fashion Market
Luxury Marketing
Urban Languages and Metropolitan Trends
Fashion Communication and Advertising
International Markets
The Professional Figures within the Fashion Industry
Fashion Licensing
Web Fashion 2.0

Specialist Lectures
Fashion as a Product
History and Culture of the Distribution System
Fashion Graphic Design
Smart Textiles
Fabric Technology
Collection Planning
Basics of Fashion Photography, Styling and Shooting

Workshops form an essential part of the course, and include practical experiences and seminars that take place both in the school and at external locations.
LandLab External visits to important places within the Milan fashion industry as well as visits to showrooms, libraries and museums, and analyses of fashion sites.
BrandLab These workshops establish direct contact with brands and comprise visits, seminars and meetings with businesses and professionals from the fashion and luxury sectors (product, service and communication).
EventLab Participation in important sector events such as fashion shows, catwalks and exhibitions.
A week-long full-time project based on a fashion company order. Students participate in two workweeks during this Master’s Course.

Project Communication Workshop
Students first learn how to structure a thesis, and then acquire structuring techniques for the final presentation, both in terms of materials and in terms of the speech in front of the Examination Committee.





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