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If you want to learn more about marketing and consumer behaviour in relation to fashion and textile, then this is the education for you. Here, you gain fundamental knowledge in the textile value chain and specialise in marketing and communication.
This education gives you the tools to manage marketing and consumer behaviour in textile and fashion processes. You gain fundamental knowledge in how to manage textile value chains with a special focus on sustainability. The courses during the first year represent the textile value chain from idea to design, via production and distribution, to market and handling of backflows.
During the second year, you proceed with textile management but this time specialise in marketing and communication. Here, the focus is on different perspectives on
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