The Master of Strategic Communication provides students with advanced knowledge and capabilities required to participate in the contemporary global communications environment. It is intended for those who wish to be a senior communications adviser in industry, government agencies and community organisations.
Course description, features and facilities
Through practical and analytical engagement, students gain both advanced skills and in-depth understanding relevant to a broad range of communications and media roles and proficiency in developing effective communication strategies and managing communications projects in the global media context.
The program's work placements give students access to real-world experience of the local and international communications environment.
Key to availability of units: S1 = Semester 1; S2 = Semester 2; S3 = summer teaching period; N/A = not available in 2015; NS = non-standard teaching period; OS = offshore teaching period; * = to be advised
All units have a value of six points unless otherwise stated.
Note: Units that are indicated as N/A may be available in 2016 or 2017.
Take all units (36 points):
S1 COMM5701 Strategic Communications in a Digital Era S1 COMM5702 Digital Media: Theory and Practice S2 COMM5703 Organisational Communication and Project Management S2 COMM5704 Global Media and Cross-cultural Communication S2 COMM5705 Strategic Representation and Promotion S1 SCOM5303 Communication Strategies for Change
For students in course by coursework and dissertation, take the following unit (24 points):
For students in course by coursework only, take unit(s) to the value of at least 12 points from Group A and the remaining from Group B, sufficient to bring the combined total value of units taken from Groups A and B to 36 points.
For students in course by coursework and dissertation, take unit(s) to the value of 12 points from Group A or Group B.
S2 COMM5711 Work Placement A (Domestic) (12 points) S1, S2 COMM5712 Work Placement B (International) (12 points)
S1 COMM4101 Concepts in Communication S1 COMM4102 Sexuality, Media, Culture S2 COMM4103 iGeneration N/A COMM4104 Strategic Communication S1 COMM5604 Media Law and Ethics S1 COMM5605 Issues in Contemporary Global Journalism S1, S2 MGMT5610 Applied Professional Business Communications S1 MKTG5501 Integrated Marketing Communications S2 MKTG5505 Marketing and Society N/A SCOM5703 Science and the Media
Almost all large organisations need a communications expert to advise on corporate communications, community liaison projects and human resources based projects such as change management and there is demonstrated growth in this area. In addition private organisations in consumer marketing, media, public relations, advertising and digital communications require strategic communications specialists.
To be considered for admission into this course an applicant must have a relevant bachelor’s degree of this University, with a weighted average mark of at least 65 per cent in the Level 3 units of the relevant major, or equivalent as recognised by the Faculty. Minimum English Language Requirements: View Website
Recipient: University of Western Australia
Insert previous message below for editing?
You haven’t included a message. Providing a specific message means universities will take your enquiry more seriously and helps them provide the information you need. Why not add a message here