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Master of Science (MSc) in Marketing


European School of Economics (Rome) Masters Programmes

Full time & Part time September, January MSc 12-15 months, full-time

About the course

The Master in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations.

As part of the Marketing specialisation, Master students explore:

  • Innovative practices in both manufacturing and service sectors and how firms can gain competitive advantage, market share and reduce cost
  • E-commerce, E-business, and the optimisation of technological structures as a strategic marketing tool
  • Marketing strategies of international organisations and approaches to a new international market opportunities
  • Customer-driven marketing strategies in emerging economies
  • The connectivity between marketing communication and strategy, and criteria

Read more about this course


Entry Requirements

Entrance into one of the Master programmes at ESE requires the submission of the following documents to the Admissions Office at the ESE centre of interest:

• Completed Online Application form: apply.es.ac.uk
• A good first (Undergraduate/Bachelor) degree (diploma and transcripts)
• Resume / CV + Personal Statement
• Two Recommendation Letters
• 6.5 IELTS, 90 iBT TOEFL or 232 CBT TOEFL** or Pearson English Qualification (TOEFL cannot be used for VISA PURPOSE in UK)
• Photocopy of Passport/ ID document
• Three photographs (passport-sized)

For further details, please View Website


Course Content


Where is European School of Economics (Rome)


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