Master of Science (MSc) in Marketing for the Creative Economy(MSCMCE)


Hong Kong Baptist University    School of Business

Full time & Part time September Masters Module 1 year full-time or 2 years part-time
Business & Management (5)

FindAMasters summary

Unleash your creativity with the Master of Science (MSc) in Marketing for the Creative Economy (MSCMCE) programme. This innovative course is designed to equip you with the skills needed to thrive in the dynamic world of arts and marketing. The programme's interdisciplinary approach merges arts and marketing, creating a unique platform for aspiring creative leaders. Through modules focusing on retail markets, entrepreneurship, and arts management, you will develop a deep understanding of the creative economy. One standout feature of this programme is the Creative Service-Learning Project, where you will tackle real-world challenges and present your solutions at a virtual symposium. Additionally, the international immersion opportunity allows you to gain global perspectives through an overseas field trip. With entry requirements that value diverse academic backgrounds and language proficiency, this programme is tailored for individuals with a passion for creativity and innovation. Join us and unleash your potential in the vibrant world of marketing for the creative economy.

About the course

Trends of Creativity

MSc in Marketing for the Creative Economy (MScMCE) rides on two rising trends in the markets:

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Entry Requirements

Applicants should possess a bachelor’s degree from a recognised university or comparable institution, or an equivalent qualification.

Language Proficiency Requirement
Applicants are expected to meet at least one of the following qualifications:
A bachelor’s degree earned from a recognised English-medium institution; or
TOEFL (internet-based) score of 79 or above; or
IELTS (Academic) overall band score of 6.5 or above
Other language requirements as set by the University.

Application Deadline - 31 May 2022

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Fees

Local students: HK$195,000/programme
Non-local students: HK$250,000/programme (travel-related expenses will be incurred for both local and non-local students if an overseas field trip is scheduled*)

 Course Content

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Where will I study?

Where is Hong Kong Baptist University

Videos


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Introducing Hong Kong Baptist University Introducing Hong Kong Baptist University 29/01/2019 09:15:04
Introducing Hong Kong Baptist University
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What Does HKBU Mean to Its Students?

Scholarships

The International Postgraduate Scholarships (IPS) scheme at the HKBU School of Business is a global initiative designed to nurture future business leaders, bringing together highly-talented and intellectually-motivated students from around the world to one of our selected taught postgraduate programmes. Although these young achievers come from diverse backgrounds, they have all demonstrated leadership potential and have a common interest in making a difference in the word.

Scholarship recipients will get full tuition waiver PLUS living allowance of approx. USD 12,800.

Value of Scholarship(s)

Full tuition waiver PLUS living allowance of approx. USD 12,800

Eligibility

(1) International applicants with nationality outside of Greater China
(2) Applying to the full-time (1 Year) MSc in Applied Accounting and Finance programme
(3) Meeting the programme admission requirements
(4) Demonstrating competitive academic performance and/or professional experience
(5) Willingness to serve the School in its internationalisation and student related projects for not more than 5 hours per week during the period of study

Application Procedure

Step 1: Submit the online application before application deadlines (Competition increases as the year progresses, so we recommend starting your application early).
Step 2: Pay a non-refundable application fee of HKD450.
Step 3: All the prospective students with nationality outside of Greater China will be considered for the qualification of the International Postgraduate Scholarships (IPS) or other scholarships simultaneously. Shortlisted applications will be invited for an interview. The University will select qualified students and inform the selected students of the scholarship awards in due course. Therefore, a separate application for a scholarship is not required.


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The Programme believes that diversity inspires new thinking, fosters greater understanding and enriches the learning experience. Therefore, the MAcc Diversity Contribution Scholarship is attributed to new entrants who can enhance the diversity of the programme. Applicants are assessed on a broad range of criteria, including international exposure, cultural experiences, overseas education, work experience, special achievement and talents.

Value of Scholarship(s)

Up to full tuition fee waiver

Eligibility

This scholarship is attributed to new entrants who can enhance the diversity of the programme based on criteria like their international exposure, cultural experiences, overseas education, work experience, special achievement and talents.

Application Procedure

Step 1: Submit the online application before application deadlines (Competition increases as the year progresses, so we recommend starting your application early).
Step 2: Pay a non-refundable application fee of HKD$450 (Non-local applicants) / HKD$350 (Local applicants).
Step 3: All new entrants, including full-time and part-time students, will be considered for the this scholarship based on the following criteria: international exposure, cultural experiences, overseas education, work experience, special achievement and talents. Shortlisted applicants will be invited for an admission interview. The University will select qualified students and inform the selected students of the scholarship awards in due course. A separate application for this scholarship is not required.


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MAcc Entrance Scholarships offer students with distinguishing qualifications and/or academic backgrounds from a high world-ranking university in his/her undergraduate studies and achieving satisfactory academic results in HKBU MAcc programme.

Value of Scholarship(s)

TBC

Eligibility

MAcc Entrance Scholarships offer students with distinguishing qualifications and/or academic backgrounds from a high world-ranking university in his/her undergraduate studies and achieving satisfactory academic results in HKBU MAcc programme.

Application Procedure

Step 1: Submit the online application before application deadline (Competition increases as the year progresses, so we recommend starting your application early).
Step 2: Pay a non-refundable application fee of HKD$450 (Non-local applicants) / HKD$350 (Local applicants).
Step 3: All full-time and part-time new entrants will be considered for this scholarship based on their academic background, interview performance and results in public examinations . Shortlisted applicants will be invited for an admission interview. The University will select qualified students and inform the selected students of the scholarship awards in due course. A separate application for a scholarship is not required.


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