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Course content

Why study at MODUL University Vienna

The MODUL brand stands for more than 100 years of excellence in tourism management education. Founded in 1908, MODUL College is the vocational training school with the longest tradition in tourism and hospitality education worldwide, with more than six thousand graduates who currently hold leading positions all over the world. Based on this knowledge, MODUL University Vienna was founded as a true international university in 2007 and has quickly established itself as the premier European Center for Tourism Research, internationally renowned for its undergraduate and graduate degree programs and research expertise in the area of tourism and hospitality management.

Program Focus

The MSc in International Tourism Management is a two-year, full-time program taught entirely in English which prepares its students for a future career in the international tourism industry – the fastest growing industry sector in the world, providing global job opportunities. Accredited by the United Nations World Tourism Organization (UNWTO.TedQual) and the European Association for Quality Assurance in Higher Education (ENQA), the program is the only accredited research university degree in Tourism Management in Central Europe. Students will gain a solid basis in management through subjects in finance, economics, corporate social responsibility (CSR), and information technology. Furthermore, they will specialize in the area of international tourism management through subjects such as destination management, tourism and hotel marketing, tourism market research, e-distribution, and benchmarking, which typically qualifies them to pursue a career in one of the following tourism sectors:
• International, national, or local travel and tourism authorities
• Tourism and hospitality consulting industry
• International hospitality industry

Career Opportunities

After graduation, MODUL University’s Career Center (http://www.modulcareer.at) supports alumni in their career path. With almost 500 partner companies in the international tourism and hospitality industry and an active alumni association, many Master graduates begin their professional lives in positions such as tourism consultants at partner companies like PKF hotelexperts and Kohl & Partner, in the sales and marketing departments of major international hotel chains, or return to their home country to take up employment in local, city, or national tourism marketing. Additionally, MU’s faculty has close ties to international organizations including European Cities Marketing, the European Travel Commission and the United Nations World Tourism Organization (UNWTO). MODUL University serves as hub for delegates from these entities and other international tourism organizations to come together on occasions such as the prestigious annual TourMIS workshop to discuss the topic of benchmarking tourism destinations and to establish a vital network within the international tourism community.

The Ideal MSc Student

Students enrolled in the MSc in International Tourism Management come from all over the world. The program typically has a 90% international student population and class sizes of maximum 10-15 students. This intimate and multicultural study environment provides an interactive in-class experience which encourages students to engage in discussions and to share their personal views on tourism development examples from their home countries. Additionally, an overall 1:5 faculty:student ratio guarantees that faculty members know their students on a first name basis. The ideal MSc candidate has obtained an undergraduate degree (from a university or a university of applied sciences) in social sciences, economics, business administration, or tourism and hospitality management and wants to continue with a research-based university degree with a possible doctorate afterwards, and has a genuine interest in modern tourism marketing and research techniques. For more details on the curriculum, the program’s faculty, and the admission criteria visit http://www.modul.ac.at or contact our Admissions Office ().

Visit the Master of Science (MSc) in International Tourism Management page on the MODUL University Vienna website for more details!





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