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The Master of Science in Marketing programme at the HKU Business School combines traditional marketing concepts and strategies with up-to-date digital analysis. The programme offers a comprehensive curriculum that combines marketing insights, analytical tools and decisions framework, and students will learn the best practices in top global firms, as well as local firms in Hong Kong, Mainland China and beyond.
To be eligible for admission to the Master of Science in Marketing Programme, a candidate must:
Hold a recognised degree or equivalent;
Obtain statements from two referees, regarding his/her suitability for the Programme; and
Obtain a TOEFL/IELTS* score if you are not from an English-medium university.
Minimum score requirement: TOEFL: 80 | IELTS: 6 (with no subtest below 5.5)
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