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Course content

Acquire a whole range of theoretical competencies and professional know-how to do
in the capacity to:
❱ Analyse the competitive positioning of a brand
❱ Manage a brand, from strategy definition to operational action plan
❱ Propose innovative strategies based on the latest and smartest research advances
in marketing
❱ Design, pilot and interpret qualitative and quantitative studies
❱ Identify motivations, brakes and incentives in consumer behaviour
❱ Analyse and model data for strategic decision-making




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Recipient: Aix-Marseille University

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