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The Master of Science in Global Marketing Management (MScGMM) is a joint award taught postgraduate programme offered by the Department of Marketing, Hong Kong Baptist University in Hong Kong and the Management School of the University of Sheffield in the United Kingdom on a one-year full-time study basis.
The programme is designed for relatively recent graduates in any discipline with interest in working in the marketing function for multinational organizations. It will also benefit those in general and line management, who seek a thorough education in the theories and practice of global marketing management. Applicants from all countries will be considered.
The thoughtfully designed curriculum embraces a global view with case studies embedded in courses and the dissertation addressing the
A bachelor degree in any discipline with good grade average (a second class honours degree, upper division or an approved professional qualification) from a recognised university or comparable institution. Prior marketing or management experience is not required.
If you are a national (or university graduates) of a majority native English speaking country, you do not need to complete a specific English language qualification: View Website
Non-English native applicants need to meet the English requirement:
- IELTS: overall 6.5 or above & no less than 6 in each component.
- TOEFL internet-based test (iBT): View Website for the score comparison.
- Other qualifications: View Website
(1) UK/EU Student: GBP£ 7,000 (Semester 1) and HKD 126,000 (Semester 2)
(2) International Student: GBP£ 12,400 (Semester 1) and HKD$ 126,000 (Semester 2)
Note: Tuition fees are subject to annual review.
The MScGMM programme gave me the unique and exciting opportunity to study in two different environments and cultures. I was able to continue my time on in Hong Kong, securing a job with an international company based out of Silicon Valley, which would have been much harder to achieve did I not have such a distinguishing degree.
The MScGMM programme gave me a perfect platform to enhance my knowledge and sharpen my skills in marketing field. As a marketing student, I have been to two busiest marketing arenas – European and Chinese business market. Where courses were taught in two vibrant and completely different locations to each other, provided me to understand a multi-culture experience and meet different people across the globe.
I believe that empowering yourself in an international environment is an important tool for being able to reach more opportunities in life, especially in finding a job. Thanks to the MScGMM programme, we had the chance to experience and learn about both western and eastern world cultures and markets, which I believe, is a very unique skill to have. I really did enjoy the classes in both universities with classmates from different countries, allowing me to enhance my marketing and communication abilities, I highly recommend this programme to others.
MScGMM applicants with global exposure can apply for the MScGMM Global Exposure Award. A maximum of five awardees per year, each will be awarded with HKD 40,000. Applicants will be assessed by a panel based on their extent and degree of multicultural experience, including but not limited to international education and working experiences, as well as participation in prominent international organizations or events. The result will be announced before semester one starts and be awarded by end of semester two.
All new entrants of each year are welcome.
Step 1: Interested applicants please apply through The University of Sheffield’s Online Application System (https://www.sheffield.ac.uk/postgraduate/taught/apply/applying
Step 2: Applicant will get a reply from the University of Sheffield regarding the application within 4 weeks in a normal case.
Step 3: Interested applicants should apply for the award after submitting admission application (https://hkbuhk.ca1.qualtrics.com/jfe/form/SV_0xjMPQkg6HMkznn
Step 4: Appicant must provide his/her "MScGMM application number" for this award.
Step 5: All applications will be put forward to the panel at HKBU for a decision by June. Please submit the application by 31st May if the applicant has applied for the programme commenced in September of the same year.
Step 6: Late application will not be considered unless the application is extended (please check https://bus.hkbu.edu.hk/eng/mscgmm/main/Index for the latest news).
Step 7: Successful applicants will be contacted by the HKBU MScGMM Programme Office by July.
Step 8: This Award will be issued and presented to the awardee(s) by the HKBU Department of Marketing in semester two.
Remark: An "application number" will be given when the applicants apply for the programme through the University of Sheffield.
Sheffield University of Management School is offering 3 MSc Global Marketing Management Scholarships.
Applicants to MSc Global Marketing Management will be considered automatically for the Global Marketing Management scholarship using the information supplied in the course application form. This award is exclusive to the Global Marketing Management programme and will be awarded to top academic achievers. The award is comprised of two elements. The first is a 50% waiver of the tuition fee payable to the University of Sheffield for semester 1. The second part will be awarded to the same 3 students and it is a travel grant of £1,000 to help with the costs of travel to and accommodation in Hong Kong in semester 2. This is payable at the end of semester 1 provided that award holders have achieved at least 60% in their first semester assessments.
50% waiver of the tuition fee (Semester 1) PLUS a travel grant of £1,000 to help with the travel and accommodation costs in Hong Kong (Semester 2)
Open to all students: Home, EU, and International.
For more details on the Eligibility and Award Criteria, please see: https://www.sheffield.ac.uk/postgraduate/taught/courses/2020/global-marketing-management-msc
Applicants to MSc Global Marketing Management will be considered automatically for the Global Marketing Management scholarship using the information supplied in the course application form.
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