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Master of Science in Global Marketing Management (MScGMM)

Hong Kong Baptist University School of Business

Full time September MSc 1-year full-time

About the course

The Master of Science in Global Marketing Management (MScGMM) is a joint award taught postgraduate programme offered by the Department of Marketing, Hong Kong Baptist University in Hong Kong and the Management School of the University of Sheffield in the United Kingdom on a one-year full-time study basis.

The programme is designed for relatively recent graduates in any discipline with interest in working in the marketing function for multinational organizations. It will also benefit those in general and line management, who seek a thorough education in the theories and practice of global marketing management. Applicants from all countries will be considered.

The thoughtfully designed curriculum embraces a global view with case studies embedded in courses and the dissertation addressing the

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Entry Requirements

A bachelor degree in any discipline with good grade average (a second class honours degree, upper division or an approved professional qualification) from a recognised university or comparable institution. Prior marketing or management experience is not required.

If you are a national (or university graduates) of a majority native English speaking country, you do not need to complete a specific English language qualification: View Website

Non-English native applicants need to meet the English requirement:
- IELTS: overall 6.5 or above & no less than 6 in each component.
- TOEFL internet-based test (iBT): View Website for the score comparison.
- Other qualifications: View Website


(1) UK/EU Student: GBP 6,875 (Semester 1) and HKD 122,000 (Semester 2)
(2) International Student: GBP 11,800 (Semester 1) and HKD 122,000 (Semester 2)
Note: Tuition fees are subject to annual review.

Course Content

Where is Hong Kong Baptist University


All Available Videos:

Introducing Hong Kong Baptist University
University of Sheffield Student Experience

Student Profile(s)

Bethany Spencer, The UK

The MScGMM programme gave me the unique and exciting opportunity to study in two different environments and cultures. I was able to continue my time on in Hong Kong, securing a job with an international company based out of Silicon Valley, which would have been much harder to achieve did I not have such a distinguishing degree.

Ramanathan Meenakshisundaram, India

The MScGMM programme gave me a perfect platform to enhance my knowledge and sharpen my skills in marketing field. As a marketing student, I have been to two busiest marketing arenas – European and Chinese business market. Where courses were taught in two vibrant and completely different locations to each other, provided me to understand a multi-culture experience and meet different people across the globe.

Michalski Amandine Marie Aurelie, France

I believe that empowering yourself in an international environment is an important tool for being able to reach more opportunities in life, especially in finding a job. Thanks to the MScGMM programme, we had the chance to experience and learn about both western and eastern world cultures and markets, which I believe, is a very unique skill to have. I really did enjoy the classes in both universities with classmates from different countries, allowing me to enhance my marketing and communication abilities, I highly recommend this programme to others.


MScGMM Global Exposure Award

MSc Global Marketing Management Scholarships offered by The University of Sheffield

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