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The Master of Science in Entrepreneurship and Global Marketing (MScEGM) is a joint award offered by the Department of Marketing, Hong Kong Baptist University and the Grenoble École de Management on a 15-month full-time study basis.
The programme is designed for students who seek a graduate education in order more easily to advance into management and other leadership roles or to start a career as an entrepreneur. Applicants from all countries will be considered if they can demonstrate the necessary language skills.
The curriculum has been carefully designed to embrace a global view with global case studies and a business project addressing the principles and practices of entrepreneurship and international marketing management. More importantly, having the students spend one semester in
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Bachelor's Degree:
Applicant should have a Bachelor’s degree or equivalent, or with a minimum of 180 ECTS credits, in any discipline from a recognised university or comparable institution.
AND
English Language Requirements:
Fluency in English -- proof of English Medium of Instructions of the Bachelor’s degree obtained, or one of the followings test scores:
(a) IELTS -- 6.5 with a minimum of 6.0 in all components
(b) TOEFL -- Internet-based (IBT): 94 with minimum score of 22 in all bands
(c) Cambridge Proficiency Exam (CPE) -- A, B or C
(d) Pearson Test of English Academic (PTE) -- minimum 63
EUR 15,000 and HKD 124,000 (total: approximately HKD 269,000 / USD 34,600)
Note: Tuition fees are subject to annual review.
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