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Master of Science in Entrepreneurship and Global Marketing (MScEGM)

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  • Study Type

    Full time available

  • Subject Areas

    Business & Management

  • Start Date

    September

  • Course Duration

    15-month full-time (semester 1 in France and semester 2 in Hong Kong)

  • Course Type

    MSc

  • Course Fees

    EUR 15,000 and HKD 124,000 (total: approximately HKD 269,000 / USD 34,600)
    Note: Tuition fees are subject to annual review.

  • Last Updated

    24 July 2019

The Master of Science in Entrepreneurship and Global Marketing (MScEGM) is a joint award offered by the Department of Marketing, Hong Kong Baptist University and the Grenoble École de Management on a 15-month full-time study basis.

The programme is designed for students who seek a graduate education in order more easily to advance into management and other leadership roles or to start a career as an entrepreneur. Applicants from all countries will be considered if they can demonstrate the necessary language skills.

The curriculum has been carefully designed to embrace a global view with global case studies and a business project addressing the principles and practices of entrepreneurship and international marketing management. More importantly, having the students spend one semester in

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