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Master of Science in Entrepreneurship and Global Marketing (MScEGM)

Hong Kong Baptist University School of Business

Full time September MSc 15-month full-time (semester 1 in France and semester 2 in Hong Kong)

About the course

The Master of Science in Entrepreneurship and Global Marketing (MScEGM) is a joint award offered by the Department of Marketing, Hong Kong Baptist University and the Grenoble École de Management on a 15-month full-time study basis.

The programme is designed for students who seek a graduate education in order more easily to advance into management and other leadership roles or to start a career as an entrepreneur. Applicants from all countries will be considered if they can demonstrate the necessary language skills.

The curriculum has been carefully designed to embrace a global view with global case studies and a business project addressing the principles and practices of entrepreneurship and international marketing management. More importantly, having the students spend one semester in

Read more about this course

Entry Requirements

Bachelor's Degree:
Applicant should have a Bachelor’s degree or equivalent, or with a minimum of 180 ECTS credits, in any discipline from a recognised university or comparable institution.


English Language Requirements:
Fluency in English -- proof of English Medium of Instructions of the Bachelor’s degree obtained, or one of the followings test scores:
(a) IELTS -- 6.5 with a minimum of 6.0 in all components
(b) TOEFL -- Internet-based (IBT): 94 with minimum score of 22 in all bands
(c) Cambridge Proficiency Exam (CPE) -- A, B or C
(d) Pearson Test of English Academic (PTE) -- minimum 63


EUR 15,000 and HKD 124,000 (total: approximately HKD 269,000 / USD 34,600)
Note: Tuition fees are subject to annual review.

Course Content

Where is Hong Kong Baptist University


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Grenoble Ecole de Management, a Business Lab ...
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Introducing Grenoble École de Management
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