Master of Science in Entrepreneurship and Global Marketing (MScEGM)

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Study Type

Full time available
Subject Areas

Business & Management
Start Date

September
Course Duration

15-month full-time (semester 1 in France and semester 2 in Hong Kong)
Course Type

MSc
Course Fees

EUR 15,000 and HKD 124,000 (total: approximately HKD 269,000 / USD 34,600)
Note: Tuition fees are subject to annual review.
Last Updated

29 January 2019

The Master of Science in Entrepreneurship and Global Marketing (MScEGM) is a joint award offered by the Department of Marketing, HKBU and the Grenoble Ecole de Management on a 15-month full-time study basis.

The programme is designed for students who seek a graduate education in order more easily to advance into management and other leadership roles or to start a career as an entrepreneur. Applicants from all countries will be considered if they can demonstrate the necessary language skills.

The curriculum has been carefully designed to embrace a global view with global case studies and a business project addressing the principles and practices of entrepreneurship and international marketing management. More importantly, having the students spend one semester in France and one semester in

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Master of Science in Entrepreneurship and Global Marketing (MScEGM)

Hong Kong Baptist University

School of Business

Hong Kong

Hong Kong

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