University of Law Featured Masters Courses
Queen Margaret University, Edinburgh Featured Masters Courses
University of Law Featured Masters Courses

Master of Science in Digital Marketing & CRM


IÉSEG School of Management Postgraduate programs

Full time September MSc 1 Year

About the course

The main objective of the program is to prepare future managers to work in Digital Marketing and CRM, two rapidly emerging & complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.

The focus of the Master of Science in Digital Marketing and CRM is to acquire the theoretical and practical knowledge of digital marketing and be able to analyze and exploit customer databases.

Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.

Advantages of the program

- Combination of Digital & CRM

- Specialized and innovative program designed with experts in Digital Marketing and CRM

- Interactive education learning approach with academics and professionals

Career

Read more about this course


Entry Requirements

Master of Science in Digital Marketing & CRM is open to candidates with a Bachelor Degree in Business, Marketing, Communications, Engineering, IT or similar from a recognized institution and with a command of English (IELTS 6.5, TOEFL 85 IBT, TOEIC 850).
Other educational backgrounds will be considered case by case.


Fees

16 500 Euros

Course Content


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