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  Master in Digital Marketing & CRM


IÉSEG School of Management    Postgraduate programs

Full time September Other 18 months
Business & Management (5)

FindAMasters summary

The Master in Digital Marketing & CRM is an exciting 4-term programme designed to enhance your expertise in the rapidly evolving fields of Digital Marketing and CRM. Taught entirely in English, this programme combines theory with practical knowledge to develop professionals who can create effective digital marketing strategies by leveraging customer data. With a strong focus on managing customer relationships, the programme prepares future managers to excel in today's business environment. To be eligible, you'll need a Bachelor's degree in Business, Marketing, Communications, Engineering, IT or a related field, along with basic marketing knowledge and a good command of English. Scholarships are also available.

About the course

Program

The Master in Digital Marketing & CRM is a 4-term program completely taught in English which provides a unique opportunity to strengthen both your knowledge of Digital Marketing and CRM.

The main objective of the program is to prepare future managers to work in these two rapidly emerging and complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.

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Entry Requirements

A Bachelor degree in Business, Marketing, Communications, Engineering, Computer Science, IT or similar from a recognized university with strong academic performance. Basic marketing knowledge is required (either from academic and/or professional path).

A good command of English; English Proficiency test for non-native speakers: IELTS Academic 6.5, TOEFL IBT 85, TOEIC 4 skills 850, Duolingo 115, Cambridge Exam B2.
Native English speakers or candidates who have had two years of courses taught in English are exempt.


Fees

17.900€

 Course Content

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