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Course content

This course introduces you to the principles of marketing management and strategy, buyer behaviour and marketing research, as well as key specialist topics relevant to contemporary marketing theory and practice.

The course is industry-focused with an emphasis on topics relevant to the marketing profession, and regular interaction with practitioners through guest speakers and industry-based projects.

The curriculum takes a global perspective with particular attention to marketing in an international context.

Credit for previous study
Applications for recognition of prior learning (RPL) are assessed on an individual basis.

Minimum English language entry requirements: IELTS Writing- 6.0, Speaking- 6.0, Reading- 6.0, Listening- 6.0, Overall band score- 6.5.

Other Notes
Some units have flexible online components and/or special weekend intensive classes.

2016 Curtin International Scholarships: Merit Scholarship
Curtin University is an inspiring, vibrant, international organisation, committed to making tomorrow better. It is a beacon for innovation, driving advances in technology through high-impact research and offering more than 100 practical, industry-aligned courses connecting to workplaces of tomorrow.

Ranked in the top two per cent of universities worldwide in the Academic Ranking of World Universities 2015, the University is also ranked 25th in the world for universities under the age of 50 in the QS World University Rankings 2015 Curtin also received an overall five-star excellence rating in the QS stars rating.

Curtin University strives to give high achieving international students the opportunity to gain an internationally recognised education through offering the Merit Scholarship. The Merit Scholarship will give you up to 25 per cent of your first year tuition fees and if you enrol in an ELB program at Curtin English before studying at Curtin, you will also receive a 10 per cent discount on your Curtin English fees.

For full details and terms and conditions of this scholarship, please visit: curtin.edu/int-scholarships and click on Merit.

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