Do you want to develop your professional expertise and advance your career in marketing? The Master of Marketing is an innovative course that blends cutting-edge research and practice to deepen your marketing knowledge.
You will develop an understanding of strategic marketing constructs and focus your learning in specialist areas. Your knowledge will be developed through a blend of formal and informal approaches that promote learning and transformation.
You will have the opportunity to learn with and from a diverse range of professionals, who bring different, but complementary, knowledge and perspectives. You will also develop the confidence to create new strategies and unleash your creativity.
Flexible study options enable you to balance busy work schedules and personal commitments. Some units are offered in intensive five-day blocks, or two-day split blocks, in addition to evening classes and online options. The range of elective units on offer allows you to customise the course to suit your professional interests and career goals, and includes the opportunity to undertake a corporate project under supervision.
Professionals seeking a marketing career with a global enterprise are also encouraged to participate in one of our global study programs in marketing.
The course is structured in two parts. Part A. Mastery knowledge and Part B. Application studies. All students complete Part A. Depending upon prior qualifications you may receive credit for Part B.
PART A. Mastery knowledge These units will provide you with a comprehensive study of the field and the impacts of marketing within organisations. You will gain an appreciation of key concepts and contemporary practice to develop your capacity to operate as a critical and creative professional.
PART B. Application studies These studies will advance your knowledge and skill development and provide you with specialist professional knowledge and advanced practical skills that can be applied in the marketing field.
Our department is characterised by its energy, purpose and innovation. We are one of the largest providers of tertiary-level marketing education in Australia, with more than 40 full-time academic teaching and research staff.
Excellent teaching Marketing continues to be one of the most sought after study areas of the university. Every year we welcome over 1500 new students in our undergraduate and postgraduate programs. Students have a variety of study options and are taught by experienced academics and industry professionals. Graduates have successful careers in business and not-for-profit organisations; many of our alumni are highly esteemed and award-winning marketers.
World-class research Our research deals with important problems in business and the wider society. Our research especially deals with issues relating to advertising, branding and communications, retailing and services, strategy and business-to-business marketing, and social marketing, including health promotion and behavioural change. Our research gets published in the very best international journals, uses the most advanced methods and approaches for consumer and organisational research, and provides cutting-edge insights. We have an outstanding record of research and are considered "well above world-standard", with an ERA (Excellence of Research for Australia) rating of 5.