Introduction Marketing focuses on making and keeping customers by finding, communicating and sustaining the competitive advantage that makes a company truly successful. Topics covered in Marketing include advertising, company strategy, competitive analysis, and value creation.
The Master of Marketing is suitable both for professionals working in the Marketing field and related areas, as well as those wishing to move into the field.
Course description, features and facilities Marketing students at UWA have the opportunity to undertake projects for real-life organisations and have previously worked with companies including Coles, Google, Microsoft, Rio Tinto, Tourism WA, Transperth and Westpac.
With classes available during the day and in the evening, this course is suitable for both the busy professional and the full-time student.
UWA Business School The UWA Business School is one of the premier business schools in the Asia-Pacific region. The School inspires and propels talented students from around the world to become the respected and innovative academic, community and business leaders of tomorrow.
We are one of only seven institutions in Australia to hold international accreditation from both EQUIS, the European Quality Improvement System and AACSB, the Association to Advance Collegiate Schools of Business. This ensures our degrees are recognised by employers worldwide, and guarantees the quality of our teaching, research and other operational areas.
Our major corporate partners include ATCO Australia, BHP Billiton, Ernst & Young, Macquarie Capital, PricewaterhouseCoopers, Wesfarmers and Woodside. These industry links enable us to provide a richer education for our students, and ensure our programs are relevant and valuable to industry.
Structure Key to availability of units: S1 = Semester 1; S2 = Semester 2; S3 = summer teaching period; N/A = not available in 2015; NS = non-standard teaching period; OS = offshore teaching period; * = to be advised
All units have a value of six points unless otherwise stated.
Note: Units that are indicated as N/A may be available in 2016 or 2017.
Students who have not completed the Bachelor of Commerce, or equivalent as recognised by the Faculty, must complete relevant conversion units up to the value of 24 points from this group, as advised by the Faculty:
S1, S2 ACCT5432 Introductory Financial Accounting S1, S2 ECON5541 Economics for Business: Applications and Policy S1, S2 MGMT5504 Data Analysis and Decision Making S1, S2 MGMT5507 Management and Organisations
Take all units (36 points):
S1, S2 MGMT5506 Ethics and Sustainability Management S2 MKTG5406 Buyer Behaviour and Decision Making S2 MKTG5408 Marketing Analysis and Planning S2 MKTG5462 Global Marketing Strategy S1 MKTG5465 Applied Marketing Research S1 MKTG5501 Integrated Marketing Communications
Take unit(s) to the value of 36 points:
S2 EBUS5504 Electronic Business S1, S2 MGMT5610 Applied Professional Business Communications S1 MKTG5405 Special Topics in Marketing S1 MKTG5463 Marketing of Services S1 MKTG5502 Electronic Marketing S2 MKTG5505 Marketing and Society S1, S2 MKTG5561 Marketing Management S1 MKTG5578 Client Management
Career opportunities This degree will lead to careers in many areas, including: Sales Manager, Events Manager, Advertising and Promotions Manager, Public Relations, Market Research and Analysis, Customer Relations Management and Market Consulting at a senior level.
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Recipient: University of Western Australia
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