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Course content

The Master of Marketing will offer experienced managers who are looking to pursue a career in marketing the strategic knowledge and practical skills that businesses are seeking. Even if you wish to specialise in a different area of business, the marketing knowledge you will gain from this course will be invaluable in understanding your position within the marketplace, your customers and what drives their behaviour.

Developed with the advice of industry leaders and delivered by the Discipline of Marketing, the premier marketing group in the region, this degree is designed to offer tomorrow’s leaders insight into best practice and the latest marketing techniques, which form the basis of sound business planning.

The program addresses strategic marketing issues faced by organisations in today’s complex business world, and offers an exceptional opportunity to comprehensively study the latest marketing practices within a local and a global context.

The program’s structure places a strong emphasis on assignments designed to provide experience in how to apply a wide range of marketing and management skills to real-world business situations. Due to the Business School’s strong links with industry, you will have the opportunity to seek one-on-one advice from marketing experts at all stages of the program. This provides for an unmatched learning experience and a real competitive advantage in today’s contemporary business world.

To ask a question about this course, visit http://sydney.edu.au/internationaloffice/




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