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Course content

Marketing is fast-paced, exciting and always challenging. It's an ideal career if you're creative, analytical and a good communicator. You will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.
The Master of Marketing program builds on this foundation, where you will learn advanced marketing principles, best practice and new approaches to build customer relationships. Your studies will enable you to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.

Course available at Gold Coast campus, Nathan campus and Online

Language requirements
English language requirements apply to International applicants and other applicants whose previous study was undertaken in a language other than English. The minimum English language requirements for such applicants for entry to this program are as follows:
*A minimum score of 575 on TOEFL
*OR an internet-based (iBT) TOEFL score of 79 (no sub-score less than 19)
*OR a minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0
*OR no score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only)
*OR a minimum grade of C on the Cambridge Certificate in Advanced English (CAE)
*OR a minimum grade of C on the Cambridge Certificate of Proficiency in English (CPE)
*OR an overall score of 61 in the Pearson Test of English (Academic) with a minimum of 54 in all Communicative Skills.

English test results must be no more than two years old.

My career opportunities
Marketing offers variety like few other professions, with opportunities in fast moving consumer goods, tourism, the entertainment industry, public relations and advertising. With a postgraduate qualification, you will be prepared for senior management positions in marketing, as well as specialist or consulting roles.

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