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Master of Marketing (Specialisation)

Course Description

This two year, four semester, or equivalent, on-campus course is offered by the Tasmanian School of Business and Economics initially only at the Hobart campus with the majority of units involving flexible delivery, with web-based teaching and learning, lectures and tutorials, combined with intensive face-to-face workshops or seminars as appropriate.
The course is full fee-paying, which means that you will be charged at the full fee-paying rate listed for each unit. Fees cover tuition, all study materials (with the exception of text books) and costs associated with the study sessions. All units are subject to formal assessment normally including assignments and a final examination.

This course will provide participants with the skills required to develop an opportunity to specialise in marketing, while furthering their general business knowledge in an area of specialisation. Emphasis will be placed on how 'best practice' practical approaches to marketing are informed by the application of appropriate and sound theoretical foundations drawn from a variety of interdisciplinary sources.

Career Outcomes
Graduate studies have an important place in management development. They offer individuals aspiring to either general management or senior functional management roles the opportunity to develop competencies relevant to the effective marketing management of enterprises The specialization will offer students the ability to enhance their employment prospects with specialisations in international business, advanced accounting, corporate governance or information systems to name a few.

Course Abbreviation


If you've previously undertaken study overseas, please review our list of equivalent qualifications http://www.utas.edu.au/international/how-to-apply/entry-requirements/equivalent-undergraduate-entry-requirements-by-country .

English Language Requirements
International applicants will be required to provide evidence of their English language ability.
For those applicants who are nationals of and currently residing in a country where English is NOT the official language, evidence of an IELTS or TOEFL test must be provided.
Alternatively, applicants can provide evidence that English has been the sole medium of instruction and examination in their most recent studies, for a minimum of 2 years, and within the last 24 months. Academic transcripts and a letter from your institution will be required.

International students should refer to the General Admission Requirements page for information regarding entry requirements http://www.utas.edu.au/international/how-to-apply/entry-requirements/general-admission-requirements .

Entry Requirements

A person who has completed an undergraduate degree of an Australian higher education institution or the equivalent standard in any other institution; A person who has satisfactorily completed the Graduate Certificate in Marketing or Master of Marketing of the University of Tasmania or equivalent awards of another Australian higher education institution. International students must provide an IELTS test score of at least Band 6 with a minimum of 6.0 on all bands or a TOEFL score of 575 with a Test of Written English score of no less than 4.5. This test must not be more than 24 months old.

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Recipient: University of Tasmania

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