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Course content

The Master of Marketing (MMart) is a one-year or 18-month full-time degree that encompasses both coursework and research. The coursework component is spread over two semesters and is followed by the research component. Students have the opportunity to choose between an academic or an industry focus for their research project.

Graduates of the MMart programme will be prepared for a professional career in the public or private sector. The MMart can also be used as a pathway to doctoral-level study in Marketing for those students successfully completing BSNS 580.

Programme Requirements

Three compulsory papers (20 Points each):
MART 460 Research Methods
MART 461 Marketing Theory
MART 462 Advanced Marketing Analysis

Four of the following elective papers, including at least two MART papers (20 Points each):
BSNS 401 The Environment of Business and Economics
ENTR 411 Introduction to Entrepreneurship
ENTR 415 New Venture Strategy
MANT 454 Global Management
MART 448 Advanced Business Analytics
MART 463 Food Marketing
MART 464 Consumer Behaviour
MART 465 Retailing
MART 466 Digital Marketing
MART 467 Tourism Marketing
MART 468 Branding
MART 469 Advertising Planning and Concept Development
MART 470 Special Topic in Marketing
A suitable alternative as approved by the Head of the Department of Marketing

Plus one of the following project papers (40 Points each):
BSNS 501 Applied Project
BSNS 580 Research Project

Structure of the Programme

-The programme of study shall consist seven 20-point taught papers, together with a 40-point applied project or research project. (See table above).
-A candidate may be exempted from some of the required described on the basis of previous study , subject to the approval of the Pro-Vice-Chancellor (Commerce). Alternative papers will be required at an equivalent level of study.
-A candidate shall, before commencing the investigation to be described in the applied or research project, normally have achieved a B+ average in their coursework and secure the approval of the Head of the Department of Marketing for the topic, the supervisor(s) and the proposed course of the investigation.
-A candidate may not present an applied or research project that has previously been accepted for another degree.
-A candidate must pass both the papers and the applied or research project components.

Visit the Master of Marketing (MMart) page on the University of Otago website for more details!





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