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Course content

Introduction
The Master of Marketing Management at the University of Tasmania's Tasmanian School of Business and Economics is designed to develop future marketing executives with sound analytical skill and creative ability, and strong strategic capacity. The Master of Marketing Management will prepare you to operate and manage in rapidly changing business-to-business and industrial markets. More than ever, organisations require leaders who understand the strategic marketing issues that directly impact corporate performance.
This 1.5 year (or equivalent part-time) on-campus course is offered initially only at the Hobart
campus with the majority of units involving web-supported teaching and learning, lectures and
tutorials, combined with intensive face-to-face workshops or seminars as appropriate.
This course is full fee-paying, which means that you will be charged at the full fee-paying rate listed for each unit. Fees cover tuition, all study materials (with the exception of text books) and costs associated with the study sessions. All units are subject to formal assessment normally including assignments and a final examination.

Objectives
The program is based around a dynamic approach to learner centred education where you take responsibility for your own learning. Blended learning forms the basis of the learning experience where the class – be it online or face to face – is a space for in-depth discussion with peers and theory-practice conversations with academic staff. You will engage with and absorb contemporary marketing knowledge and content prior to interactions with academics and other students as this facilitates discussion, analysis and mastery of subject. We take a structured, scaffolded approach to our curriculum where knowledge, skills and attributes are built over time through an integrated and complementary set of marketing units.

Career Outcomes
This course offers individuals aspiring to general management or to senior functional management roles, the opportunity to develop competencies relevant to the effective management of enterprises. This course aims to provide you with the knowledge and skills required to practice as a marketing manager in any context. Emphasis will be placed on the determination and assessment of 'best practice' approaches to marketing in the global context, informed by the application of appropriate and sound theoretical foundations drawn from a variety of interdisciplinary sources.

Course Abbreviation
MMktMgt

If you've previously undertaken study overseas, please review our list of equivalent qualifications http://www.utas.edu.au/international/how-to-apply/entry-requirements/equivalent-undergraduate-entry-requirements-by-country .

English Language Requirements
International applicants will be required to provide evidence of their English language ability.
For those applicants who are nationals of and currently residing in a country where English is NOT the official language, evidence of an IELTS or TOEFL test must be provided.
Alternatively, applicants can provide evidence that English has been the sole medium of instruction and examination in their most recent studies, for a minimum of 2 years, and within the last 24 months. Academic transcripts and a letter from your institution will be required.

International students should refer to the General Admission Requirements page for information regarding entry requirements http://www.utas.edu.au/international/how-to-apply/entry-requirements/general-admission-requirements .

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