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Waikato's Master of Digital Business is unique in New Zealand, as it provides a strong focus on digital technology from a management perspective. If you're keen to pursue a career as a tech-savvy manager, this pioneering programme will bring you bang up-to-date with the theory and practice of e-commerce and digital business.

You'll gain advanced skills in how the latest digital technologies are revolutionising business operations and changing the way we interact with customers and suppliers across most industries. For example, even agriculture is now a hotbed of digital innovation, as geospatial data can link what we buy from the supermarket to specific paddocks, trees or vines.

Our students get hands-on exposure to contemporary business technologies, and gain key management skills in leading digital transformation strategies for organisations. You'll also have the opportunity to do an industry internship over summer.

In this degree, you'll explore topics such as cloud computing, big data, mobile computing, beacon technology, gamification, social media, business intelligence, real-time analytics, global marketing, IT consumerisation, location-based services, supply chain integration, automated logistics, e-government business services, and virtual team communication.

In a society that has an obsession with all things smart and mobile, industries and businesses that fail to keep pace with these new technologies will become increasingly irrelevant.

Students can attend face-to-face classes on campus in Hamilton, or choose to study online from anywhere in New Zealand.

Professional stream

If you’d like to gain practical knowledge of digital business and prepare for a professional career, this stream is for you.

It includes an industry internship (8-13 weeks over summer) working on real projects at an organisation of your choice, either in New Zealand or overseas. This is designed to kick-start your career by gaining hands-on experience, and help solidify your knowledge base.

You'll also complete an applied research project investigating a problem or opportunity related to digital business.

It's possible to study the Professional stream completely online if you wish – ideal for people who are working full-time. All interactions with staff and students will take place online.

Research stream

Conduct in-depth research into a specialist area of digital business that you're truly passionate about.

This stream may be the best option for you if you're interested in further academic study, such as a PhD, or a possible future research career. You'll get to grips with the latest research and gain expertise in how digital technologies can be applied in a business context.

Waikato has an international reputation

You'll be studying at Waikato Management School, a Triple Crown international business school accredited by EQUIS, AMBA and AACSB since 2005. This is a global benchmark of excellence in teaching and research, achieved by less than 1% of the world's business schools.

Waikato is ranked in the world's top 250 universities for the teaching of Business & Management Studies by the prestigious QS World University Subject Rankings 2017.

And in the Eduniversal Best Masters Rankings 2017, our Master of Digital Business is ranked 41st globally and 1st in New Zealand for Best Master's in E-Business and Digital Marketing.

Career opportunities

  • Digital business manager
  • Business analyst
  • Project manager
  • Systems developer
  • Web systems manager
  • User experience manager
  • Digital marketing specialist
  • Product architect

Visit the Master of Digital Business (MDigiBus) page on the University of Waikato website for more details!





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