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Course content

About the program

The Master of Communication program allows students to further their careers in Communication by equipping them with an appropriate mix of theory and practice suited to industry. It provides an ideal balance of theoretical knowledge, practical skills, problem solving abilities, interpersonal skills and a high level of written communication.

Advance your career

A Master of Communication at Bond, allows graduates to complement their dynamic and flexible skills with a deep understanding of theory and practice. By building upon previously acquired knowledge with problem-solving skills and a high level of written communication, graduates can differentiate themselves in the industry.

Structure and subjects

View the Master of Communication - Program Structure and Sequencing

The Master of Communication comprises 12 subjects, as follows:

Core subjects (2)

Foundation subjects (6)

Dissertation/Elective option subejcts (4)

Students must choose one (1) of the following suites of subjects as their dissertation/portfolio:

Or

  • Minor Dissertation/Portfolio A (HUMR71-705)
  • Minor Dissertation/Portfolio B (HUMR71-706)
  • Plus two (2) elective subjects from the Faculty of Society & Design list of available postgraduate subjects.(COMN71-710 Communication Internship and Portfolio and further Minor Dissertation/Portfolio subjects are available as elective subject options).

Teaching methodology

Bond University’s teaching methodology involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, computer labs and industry projects.

Available research topics for dissertation / portfolio

The Faculty of Society & Design has highly skilled academic staff who can provide supervision to students in the following research areas:

  • Advertising and Brand Experience in a Multi-Channel Environment
  • Advertising Creativity: Concepts and Applications
  • Advertising Ethics and Corporate Social Responsibility
  • Building Teamwork in the Virtual Workplace
  • Convergence and Digital Industries
  • Crisis Communication Strategies in a Digital World
  • Effects of Different Leadership Styles on Organisational Culture
  • Engaging Employees – Strong Advocates or Harsh Critics?
  • Establishing Authentic Corporate Social Responsibility in a Sceptical Environment
  • Global Factors Contributing to Organisational Change
  • Impact of Social Media on Future Public Relations Practice
  • Interactivity and Consumer Engagement on Social Media Platforms
  • Interpersonal Communication
  • Journalism in the 21st Century
  • Journalism Reinvented
  • Mobile and Pervasive Communications
  • Opportunities and Challenges of Mobile and Real-Time Marketing
  • Paparazzi – The New Face of Journalism?
  • Role of Media Relations in a Social Media Future
  • Serious Games and Gamification
  • Significance of the Media in Bridging the Cultural Divide
  • Social Media and User-Generated Content
  • The Growing Significance of Citizen Journalism
  • The Internationalisation of Advertising
  • The New Journalism
  • The Obama Effect – New Election Campaigning Strategies
  • The Proliferation of Social Networking Sites
  • Virtual Environments for Learning and Work

Visit the Master of Communication page on the Bond University website for more details!

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