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Course content

Marketing is a management discipline concerned with exchange processes in competitive markets. The business function of marketing seeks to identify the needs and wants of customers, determine potential target markets, design appropriate products and services, communicate this offering to customers and distribute it to the marketplace. A wider goal of marketing is to create an organisational-wide ethos that is responsive to customer needs, aware of competitive forces, and builds on core strengths of the organisation.

The MCom in Marketing offers an intellectually rigorous approach, combined with practical relevance. This mirrors the character of marketing jobs which demand a mix of skills, including rigour and creativity, an ability to plan and yet remain fresh, interpersonal skills as well as good written skills, intellectual curiosity mixed with a sound business sense.

As competition in the global marketplace is becoming more intense, organisations are turning to those trained in marketing to give them the competitive edge. Consequently, there is increasing demand for quality marketing graduates.

Course participants have, or find, careers in advertising, customer services, direct marketing, general management, international marketing, logistics and distribution, management consultancy, marketing research, new product planning, product management, public relations and sales purchasing.

The skills acquired are in demand across both public and private sectors, nationally and internationally.

The MCom in Marketing consists of eight postgraduate units.

Students who have not completed appropriate business units as part of a prior degree are required to complete a preliminary program of study before taking the standard eight unit component of the MCom or MIB degree. The purpose of a preliminary program is to build essential foundation knowledge required for successful completion of Masters level units.




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Recipient: Macquarie University

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