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Master of Business (Strategic Advertising)


Course Description

The strategic advertising major focuses on the management of the advertising function, including consumer behaviour, advertising management, creative strategy, media strategy, campaign planning and research.

As a QUT advertising graduate, you could work as an advertising manager, planning and controlling the advertising for your employer and liaising with advertising agencies. You may work as an advertising planner or researcher, or within the media as a sales representative or copywriter.

Entry
Domestic February and July
International February and July (not available part time)

Entry Requirements

An undergraduate degree or equivalent with a minimum Grade Point Average (GPA) of 4.0 (on a 7 point scale).English language requirementsIn addition to the above academic entry requirements, standard English language requirements apply.

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Recipient: Queensland University of Technology

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