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Fast-track your career in business leadership. Develop a specialism in marketing. Qualify for senior roles with significant responsibility.

Overview

An MBA is an internationally respected business qualification. In one year you will develop a strategic understanding of all aspects of managing a successful business.

This Master in Business Administration (MBA) has a specific focus on marketing, allowing you to specialise in the marketing aspects of senior management.

The course prepares you for senior roles, our aim is to accelerate your progress towards well-paid positions of leadership.

Chartered Management Institute (CMI) Accreditation

The Sunderland MBA is accredited by the CMI, an accredited professional institution for management. Students achieving the MBA are awarded the CMI Level 7 Diploma in Strategic Management and Leadership in recognition of knowledge enhancement and understanding of practice of management

Graduating from a CMI-accredited course has been proven to boost employability by as much as 10%. According to the 2016/17 Destinations of Leavers from Higher Education (DLHE) survey, 58% of graduates from CMI-accredited courses were in graduate-level employment, further study or training within 6 months of graduating, compared with 48% from non-accredited business courses (based on UK students).

Course Structure

Teaching methods include lectures, seminars, class discussions, case studies, group work, presentations and applied study.

Your progress will be assessed with the dissertation and assignments.

Compared to an undergraduate course, you will find that this Masters course requires a higher level of independent reading and research.

Please note, this specialist MBA route is available for October starts only.

See further information on the generic MBA route.

Core knowledge modules

  • Financial Management and Control (15 credits)
  • Strategic Management in an International Context (15 credits)
  • Professional Management and Leadership Development (Business Game) (30 credits)
  • Value Creation in Organisations - Operations and Marketing (30 credits)

Specialist knowledge: route or optional modules (30 credits)

October intake:

  • Digital Marketing
  • Managing Brands

March intake:

You will gain specialist knowledge of innovation including:

  • Innovation Entrepreneurship and Technology Transfer - includes a live corporate project with a local business
  • Your knowledge will be supported by designated module options.

Multi-project portfolio (60 credits)

Choose the format of your final project:

  • Business Dissertation
  • Applied Corporate Project
  • Route Specialism - Corporate Project or Business Dissertation

Facilities

You’ll be based at The Reg Vardy Centre, on the Sir Tom Cowie Campus at St Peter’s. The Reg Vardy Centre is a modern building with views of the river, and just a short walk from both the coast and Sunderland town centre.

Employment

An MBA is a challenging qualification which requires significant dedication. Employers recognise its worth, and the value that an MBA-qualified business leader can bring to their organisation.

Business graduates from Sunderland have secured roles in organisations such as Facebook, Microsoft, Sage, HSBC, IBM, Enterprise, Nissan, Accenture, Procter & Gamble, Merck & Co, Barclays, Nissan, Marriott Hotels, Viacom 18, PricewaterCoopers and Adidas.

If you have a good idea for a new business and have the dedication and motivation to make it happen, then we want to hear from you. The Enterprise Place, based on-campus at St Peter's Gate Business Centre, is the perfect environment for entrepreneurial students and graduates to turn their business ideas into reality.

You will have access to free hot desk space, IT facilities, specialist advice and support and business mentors and networking opportunities.


Visit the Master of Business Administration (Marketing) - MBA page on the University of Sunderland website for more details!

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