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We've been helping students find the right postgraduate course for over a decade.
The MBA (Digital Marketing) is a digital marketing analytics pathway through our dynamic and contemporary MBA degree - designed to produce marketing business leaders of the future. The rapidly changing business contexts, technological advancements and social transformations, means marketing practices now rely heavily upon analysis and interpretation of digital data.
This pathway seeks to develop the numerical and analytical skills needed to be able to decipher data sets that are of relevance to marketers. It develops a specific focus upon two key areas in its design – big data and customer relationship management. This enables marketers to make sense of data and aid marketing decision making. The programme will greatly benefit those with strong numerical skills and an aptitude for
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Minimum 2:2 Honours.
We would normally expect you to have Grade C in GCSE English and Maths.
Overall IELTS 6.0 with a minimum of 6.0 in Writing and Speaking; minimum 5.5 in Reading and Listening (or recognised equivalent).
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