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Master of Arts in International Management - Marketing Specialization


Course Description

The Master of Arts (MA) in International Management is a 4 semester program designed to build upon your existing undergraduate studies enabling you to pursue a broader range of careers in business. Consisting of courses in finance, international marketing, management accounting, operations, ethics, organizational behavior and human resources, the program prepares you to excel in an ever evolving and international workplace.

All courses are taught in English, with a range of teaching methodologies which are reminiscent of undergraduate teaching such as presentations and group projects coupled with real world examples and case studies. The program provides a scope for greater specialization, with a precise academic and theoretical framework designed to help you become an expert in international management. This allows you to apply to more specialized roles and offers better preparation for a PhD program in the future.

With a specialization in Marketing, you gain the understanding of how value is created and communicated to customers. Marketing professionals distinguish themselves through their understanding of their customers and their ability to market to those segments.

Striving to continuously understand the needs and wants of your customers is vital to any organizations success. Marketers and public relations professionals must shape and influence not only the design of products as well as how the brands and organizations are percieved.

Understanding the complexities and dynamics of traditional and modern media – with that the ever growing social network landscape – and how to manouver these are what distinguished Marketing experts from other fields of business.

Specializing in Marketing allows you:

to learn about the current landscape, trends and issues, in the world of marketing
to reach & communicate to a global audience using modern marketing techniques & methods
adapting your offerings to current needs of customers and create optimal ways of connecting with them
Contributing courses:

Global Brand Management
International Consumer Behaviour
Applied Marketing Research
Current Issues in International Marketing
Sales and Pricing

Visit the Master of Arts in International Management - Marketing Specialization page on the New European College website for more details!

(Student Profile)

Yana Andreychikova

4794.jpg Having lived in Russia, Germany, the US and Japan Ms. Yana Andreychikova is an internationally flexible person with a strong intercultural competence. Analytical thinking, a keen eye for details and a particular expertise in sales among other qualities characterize me as a business development professional.

After completion of her MBA studies at New European College she started working at a start-up company in Munich, Germany

Please contact our student to inquire more info any time at: [email protected]

(Student Profile)

Manar Ghoneim

4795.jpg "Lecturers are very interacting and experienced, they relate every lesson to a real life case study from the professional business world. Also the staff is very helpful and friendly. I'd definitely recommend NEC if You want to rock in in business"

After completing her MBA with New European College she received a job offer at a Graduation Ceremony.

Please feel free to contact Manar Ghoneim at her e-mail: [email protected]


(Scholarship)

Scholarship for outstanding academic performance - 20+ Awards

When submitting your application form, the students are required to state in the motivation statement what makes them an ideal candidate for scholarship.

Value of Scholarship(s)

1000

Eligibility

Students with top performance in their Undergraduate Studies are welcome to apply

Application Procedure

Students are required to submit confirmation of academic excellence and go through the interview via Skype with the admissions committee.

Further Information

http://new-european-college.com/scholarships/


(Scholarship)

Scholarship for sports achievements (athletes) - 20+ Awards

When submitting your application form, the students are required to state in the motivation statement what makes them an ideal candidate for scholarship.

Value of Scholarship(s)

1000

Eligibility

Students with sports achievements are welcome to apply

Application Procedure

Students are required to submit confirmation of athletic achievements and competition results/participation and go through the interview via Skype with the admissions committee.

Further Information

http://new-european-college.com/scholarships/



Entry Requirements

• Application Form• Undergraduate Degree transcripts and diploma (If not yet available, a copy of last intermediate transcript/progress report)• IELTS 6.0 / TOEFL 80• Copy of passport (for EU Citizens: ID Card)• Interview in person or via Skype • Passport photograph

Email Enquiry

Recipient: New European College

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