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Master of Arts in Global Communications, Fashion Track

The Fashion Track within the MA in Global Communications takes advantage of AUP privileged position in Paris to provide on-location, in-depth study of this hybrid field undergoing exciting and fast transformation.

Traditional to cutting-edge

Graduating from the Fashion Track you will have developed a deep insight into the fashion industry and the skills to build a career in traditional fashion communications or one of the expanding, future-focused aspects of the industry including:

  • the marketing of global luxury brands
  • the rise of ethical fashion, such as cause-related marketing, Labor Behind the Label and sustainable consumption
  • NGO fashion and textile production for sustainable development
  • cultural implications of globalized fashion
  • the digital revolution in fashion journalism and marketing including blogs and websites
  • fashion centers and cities worldwide

You will have the opportunity to engage with visiting professionals and researchers at the top of their fields. Speakers have included couture designers, brand managers, journalists and PR specialists to discuss topics from trend forecasting to artistic 3D fashion space design to sustainable fashion.

A Hybrid Program

Balancing creativity, communication skills and business insight, the program offers a comprehensive education within this diverse industry. As a student you will have the chance to expand your understanding of subjects including:

  • Fashion Journalism and PR – join a growing profession in the digital age
  • Paris Fashion and Design Template – discover the many locations in Paris important to fashion history and present day fashion spaces
  • The Fashion System – understand the supply chain and the business side of fashion
  • Fashion Theory – understand the meaning behind wearing clothes

The program offers an extensive range of classes blending theory and practice. You also have a choice of practicums in sustainable development, NGOs, or Branding and courses in PR and journalism.

An international approach to learning

The MA in Global Communications, Fashion Track encourages students to take their education beyond the classroom. Your learning experience is deepened by the opportunity of immersive practica and study trips where you will come into contact with experts in the field. Whether networking with communications professionals in New York or London, developing sustainable initiatives in India, or experiencing nation branding in Iceland or cultural heritage in Morocco, or we are committed to putting theory into practice.

Employability

As a student, you will benefit from hands-on fieldwork and research development as you gain professional skills throughout the duration of your studies. This, together with the rigorous academic training, can lead to jobs in companies across the world. View career results for graduates of the MA in Global Communications program.


Visit the Master of Arts in Global Communications, Fashion Track page on the The American University of Paris website for more details!

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