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The Digital Cultures and Industries Track within the MA in Global Communications offers an innovative and interdisciplinary focus on the central importance of digital technologies in today’s world. The Digital Cultures and Industries track helps students to meet the challenge of a world in flux with a suite of up-to-the-minute critical and practical courses that can be tailored to different career pathways.
Students graduate with a stellar profile: theoretical sophistication, skills-based mastery in key domains, and practical experience in global communications.
As a student of the Digital Cultures and Industries Track, you will acquire in-depth knowledge of theories, contexts and practices of digital media as well as their relationship to global cultures
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Graduate students must maintain a cumulative grade point average (GPA) of 3.00. This can be subject to chance, see the website for the latest admission requirements: View Website
Chartered as a liberal arts college in 1962, The American University of Paris is today an urban, independent, international university located at the meeting point of France, Europe, and the world. The University provides an academic learning experience in the heart of Paris that places your personal, intellectual, and professional development at its core. You can choose from four core fields of graduate study, all taught in English.Read more
At the end of my master’s degree, I began an internship as an Assistant Client Manager at Landor Associates, a branding and design agency. My internship in Paris was a remarkable experience, where I learned a lot and was able to integrate things I learned during my studies. My master’s degree played a significant role in better understanding the way a communication and branding company works. In particular, the theories, strategies and research methods I learned, were support for work at Landor. Thanks to great professors who taught the class topics well and supported me in the course of my studies, I was able to find the field of work that suits me and that I enjoy.
Happily, my internship turned into a job. As a client Manager, I serve as an interface between clients and designers, creators and producers. I prepare creative briefs, meetings and conference calls, as well as follow the creation, development and execution of projects. Moreover, I ensure daily follow-ups of projects, such as budget, book keeping and administration, timing, resources, and delivery of color-proofs and files. Some of my clients are Bel Group, Campofrio Food Group, Philip Morris, Marlboro, and Danone. At Landor, one quickly realizes that language skills are a significant advantage – I make daily use of my French, English and German skills.
Through the MAGC program I was able to dive deep into my love for global culture and for understanding how best to both communicate my own message and elevate the messages of others. My interests are vast, and it's one of the reasons I was drawn to the interdisciplinary program, and to being in Paris. I was able to oscillate between engaging with branding (which is deeply serving me now as I establish my own company), exploring incredible art and visual culture theory simultaneously, and to be well-versed in the digitization of information. It gave me a very strong jumping-off point from which to launch myself into the world, well-equipped with knowledge from arenas as vast as human rights and as niche as sustainable fashion. I now fuse my interests in travel, writing, movement, and being of service to the world through my own entrepreneurial venture Wild, Healthy, Free.
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