Well-crafted communications strategies are central to the positioning of international organizations, national governments, and the diverse range of actors composing civil society. As civil society's importance grows globally, understanding its dynamics is increasingly central for anyone who wishes to intervene on its terrain.
The optional development communications track within the Master of Arts in Global Communications (MAGC) explores how civil society actors use communication to achieve their goals. A cutting edge curriculum offers a combination of practical branding, PR, production, and social media courses complemented by crucial theoretical and analytical courses treating actual cases.
Theoretical foundation for broad understanding
This track is designed for both professionals seeking broader academic training and new students seeking a range of specific training and broad understanding. Students study specific issues of global civil society relating to broad categories of freedom and expression, advocacy, governance, and the rule of law. The theoretical part of this degree examines issues of power, political and institutional agency, discourse, and mediated communication. Current trends in governance, non-state and civil society organization will be studied.
Hands-on training for practical application
In addition to equipping students with new or expanded communications skills, the hands-on practical courses and modules enable students to think critically, on the basis of case studies, about interaction between the State, private business, and the third sector. Themes studied include both internal and external communication in organizations.
Practica have been run outside France in Morocco and India. Students will gain insight into communication between NGO members, within the NGO world and civil society, between NGOs, donors and governments, and between NGOs and the corporate world.
Structure of the specialized track
The program requirements for the MA in Global Communications, Development Communications Track are as follows: -Four mandatory core courses (16 credits) -Two core options - theory courses (8 credits) -Two core options - practical courses (8 credits) -Two elective courses from all Global Communications and International Affairs course offerings (8 credits) -Internship or Thesis (8 credits)
Coursework and Research Masters
The MA in in Global Communications, Development Communications Track is a 48 credit Coursework and Research Masters that can be completed in one calendar year. The length of the internship or thesis may vary, however—many students choose to take additional time for these components. Coursework and Research Masters at AUP open up international horizons and enable career-transition through an extensive range of classes blending theory and practice. Students develop precision in their problem-solving skills through challenging hands-on modules and the choice of an internship or a personalized research project.
At the end of my master’s degree, I began an internship as an Assistant Client Manager at Landor Associates, a branding and design agency. My internship in Paris was a remarkable experience, where I learned a lot and was able to integrate things I learned during my studies. My master’s degree played a significant role in better understanding the way a communication and branding company works. In particular, the theories, strategies and research methods I learned, were support for work at Landor. Thanks to great professors who taught the class topics well and supported me in the course of my studies, I was able to find the field of work that suits me and that I enjoy.
Happily, my internship turned into a job. As a client Manager, I serve as an interface between clients and designers, creators and producers. I prepare creative briefs, meetings and conference calls, as well as follow the creation, development and execution of projects. Moreover, I ensure daily follow-ups of projects, such as budget, book keeping and administration, timing, resources, and delivery of color-proofs and files. Some of my clients are Bel Group, Campofrio Food Group, Philip Morris, Marlboro, and Danone. At Landor, one quickly realizes that language skills are a significant advantage – I make daily use of my French, English and German skills.
Through the MAGC program I was able to dive deep into my love for global culture and for understanding how best to both communicate my own message and elevate the messages of others. My interests are vast, and it's one of the reasons I was drawn to the interdisciplinary program, and to being in Paris. I was able to oscillate between engaging with branding (which is deeply serving me now as I establish my own company), exploring incredible art and visual culture theory simultaneously, and to be well-versed in the digitization of information. It gave me a very strong jumping-off point from which to launch myself into the world, well-equipped with knowledge from arenas as vast as human rights and as niche as sustainable fashion. I now fuse my interests in travel, writing, movement, and being of service to the world through my own entrepreneurial venture Wild, Healthy, Free.
Graduate students must maintain a cumulative grade point average (GPA) of 3.00. This can be subject to change, please see the website for the latest admission requirements: View Website
Recipient: The American University of Paris
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