Like other products in the horticultural production chain, fruit, vegetables and flowers reach domestic and international markets through many channels. Stakeholders in the chain have to respond not only to the changes brought by technology, they also have to deal with an ever-greater number of national and international laws and regulations, such as those governing international food quality standards. Designed to increase your ability to anticipate and exploit these developments, this programme examines each stakeholder in the chain (suppliers, farmers, processors, traders, retailers and consumers), particularly in the stages from input to processing. It also approaches the overall chain from the perspective of logistics, economics, quality control, marketing channels, and information flows.
The programme is primarily aimed for mid-career horticulture professionals involved in management or co-ordination. Typically, they will currently be working in a commercial role or in a ministerial section or department. Others may be involved in regional development policies or development projects. Yet others may be lecturers at institutes of higher education.
In line with the educational principles at Dutch Universities of Applied Sciences, this programme ensures that participants develop competences with regard to: • facilitating the governance of sustainable value chains • initiating innovative chain processes and projects • supporting business service entrepreneurs • demonstrating a professional attitude in a changing international business environment • conducting applied research that contributes to an efficient and sustainable value chain • developing policies for inclusive value chains • effectively communicate value chain developments to specialists and non-specialists
Managers and advisors of programmes and companies related to horticulture chains will gain specialised competences that enable them to improve the management and innovative capacity of the organisation. One would be able to function effectively in the areas of logistic efficiency, provision of information, quality control, reducing production cost and improved profitability, managing chain innovation or chain differentiations. The graduate will be able to identify and connect the relevant stakeholders in the value chain to meet the goals of the organisation.