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MASTER - MARKETING & BRANDING FOR LUXURY

Course content

The aim of the Master’s degree course is to equip the student with specific skills related to the Luxury sector as well as to train high level professionals, able to develop strategies of a Luxury Brand throughout all of its lifecycle phases: from its conception to target identification, from its positioning in the market to maintaining the brand’s value over time.

At the end of the course, the student will have acquired a deep knowledge of the Fashion System, Luxury and Lifestyle, he/she will have developed specific expertise in the area of communications and marketing.

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