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Master International Marketing and Brand Mangament

Munich Business School Business

Full time September MA 18 months

About the course

The Master International Marketing and Brand Management study program provides advanced business, marketing, and brand management knowledge, and equips you with the proper skills and tools to successfully apply your innovative ideas to practice.

In addition, the unique format and the holistic, interdisciplinary approach of the study program let you explore new horizons and highly topical subjects that make the Master International Marketing and Brand Management a truly unique experience.

This way, you evolve into a responsible marketing and brand management specialist with a broad cultural understanding, and a strong personality. 

Course of Studies

Program-specific modules

The program-specific modules will give you the knowledge and expertise you need to embark on a career in marketing

Read more about this course

Entry Requirements

The main requirement for admission to the Master International Marketing and Brand Management study program is a successful Bachelor's degree. Applicants with a degree in Business Studies/Management/Economics are entitled to apply for the program directly, applicants without a degree in economics can qualify for the program by completing the Pre Master Program. Upon request, we will gladly verify your documents in advance. Please contact your Program Advisor.
TOEFL ibt: minimum 85, IELTS: minimum level of 6.5 – Academic Module, ELS English for Academic Purposes: Advanced Level 112


Tuition Fee: 24.000 Euro
Application Fee: 60 Euro
Enrollment Fee EU/EFTA: 690 Euro
Enrollment Fee International Students: 1,490 Euro

Course Content

Where is Munich Business School


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Student Profile(s)


Advantages according to Julia of doing a Master’s Degree at MBS:

One of the main advantages MBS offers is its very experienced team of professors and lecturers most of whom come with highly senior experience from leading companies in the business world, such as Audi, BMW, Ernst & Young and many others. In addition, when I started my Masters at MBS, I wasn't quite sure which area of business I wanted to focus on. Thus, the fact that MBS lets you pick Marketing, Finance and two more concentrations of your choice in the first semester provides you with the opportunity to try out the different concentrations and really get a feel for what you will be specializing in. At first, my goal was to concentrate on Luxury Management and Entrepreneurship, however, after the first semester I decided that my true passion lies in Innovation and Marketing. All in all, MBS lets you customize your academic curriculum based on individual preferences, wants and needs.


Paula's experience with the intercultural environment at MBS:

Amazing! The overall international experience was great. I was able to meet a lot of people from different nationalities and different backgrounds. This made the classes very complete and interesting, and gave us the opportunity to learn from each other’s lives and professional experiences. In addition, during my semester abroad I also got to experience living in a foreign country while learning a new language and getting to know a different culture. I believe all these intercultural interactions are very important for future professional relationships and for my personal development.


The main reasons for choosing MBS was the structure of the Master’s program with two concentrations and a semester abroad, as well as the status of the school. MBS is considered to be one of the best Universities of Applied Sciences in Germany and provides its students with high-quality education. What attracted me in terms of program structure was the business concentration “International Family Firms”, which is not a common subject taught in universities. Also worth mentioning is the focus of the school on practical experience including numerous case studies and close cooperation with many companies, which is definitely an important step towards a successful business career.


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