Master International Marketing and Brand Management


Munich Business School Business

Full time September MA 18 months

About the course

The Master International Marketing and Brand Management study program provides advanced business, marketing, and brand management knowledge, and equips you with the proper skills and tools to successfully apply your innovative ideas to practice.

In addition, the unique format and the holistic, interdisciplinary approach of the study program let you explore new horizons and highly topical subjects that make the Master International Marketing and Brand Management a truly unique experience.

This way, you evolve into a responsible marketing and brand management specialist with a broad cultural understanding, and a strong personality. 

Read more about this course

Entry Requirements

The main requirement for admission to the Master International Marketing and Brand Management study program is a successful Bachelor's degree. Applicants with a degree in Business Studies/Management/Economics are entitled to apply for the program directly, applicants without a degree in economics can qualify for the program by completing the Pre Master Program. Upon request, we will gladly verify your documents in advance. Please contact your Program Advisor.
TOEFL ibt: minimum 85, IELTS: minimum level of 6.5 – Academic Module, ELS English for Academic Purposes: Advanced Level 112


Fees

Tuition Fee: 24.000 Euro
Application Fee: 60 Euro
Enrollment Fee EU/EFTA: 690 Euro
Enrollment Fee International Students: 1,490 Euro

 Course Content


Where is Munich Business School

Videos


All Available Videos:
MBS in 3 minutes MBS in 3 minutes 01/03/2017 10:55:15
MBS in 3 minutes
Rahul Agarwal, Alumnus Master International Business Rahul Agarwal, Alumnus Master International Business 01/03/2017 10:55:15
Rahul Agarwal, Alumnus Master International B...
Christina Ehlert, Alumna Master International Business Christina Ehlert, Alumna Master International Business 01/03/2017 10:55:15
Christina Ehlert, Alumna Master International...

Student Profile(s)

Julia

Advantages according to Julia of doing a Master’s Degree at MBS:

One of the main advantages MBS offers is its very experienced team of professors and lecturers most of whom come with highly senior experience from leading companies in the business world, such as Audi, BMW, Ernst & Young and many others. In addition, when I started my Masters at MBS, I wasn't quite sure which area of business I wanted to focus on. Thus, the fact that MBS lets you pick Marketing, Finance and two more concentrations of your choice in the first semester provides you with the opportunity to try out the different concentrations and really get a feel for what you will be specializing in. At first, my goal was to concentrate on Luxury Management and Entrepreneurship, however, after the first semester I decided that my true passion lies in Innovation and Marketing. All in all, MBS lets you customize your academic curriculum based on individual preferences, wants and needs.

Paula

Paula's experience with the intercultural environment at MBS:

Amazing! The overall international experience was great. I was able to meet a lot of people from different nationalities and different backgrounds. This made the classes very complete and interesting, and gave us the opportunity to learn from each other’s lives and professional experiences. In addition, during my semester abroad I also got to experience living in a foreign country while learning a new language and getting to know a different culture. I believe all these intercultural interactions are very important for future professional relationships and for my personal development.

Maria

The main reasons for choosing MBS was the structure of the Master’s program with two concentrations and a semester abroad, as well as the status of the school. MBS is considered to be one of the best Universities of Applied Sciences in Germany and provides its students with high-quality education. What attracted me in terms of program structure was the business concentration “International Family Firms”, which is not a common subject taught in universities. Also worth mentioning is the focus of the school on practical experience including numerous case studies and close cooperation with many companies, which is definitely an important step towards a successful business career.

Scholarships

The scholarships have a maximum amount of 4,000 € per semester (10-50% for the 1st and 2nd Master semester). The programme is also aimed at pre-master students.

Value of Scholarship(s)

maximum amount of 4,000 € per semester

Eligibility

The MBS BEST Scholarship is aimed at particularly high-performing and committed future students.

Application Procedure

When applying for one of the scholarships, submit a personal statement (1 page with the keyword "MBS BEST Scholarship") and convince us of your suitability. The prerequisites for this scholarship are:

Very good grade average for Bachelor's degrees
Willingness to get involved at MBS (e.g. Student Initiative, MBS Ambassador at trade fairs or events)
Voluntary commitment (proof desirable)

Please note: Early application is recommended as the number of scholarships is limited.

Further Information

https://www.munich-business-school.de/en/programs/master-international-business/admission-fees.html#c2195

The scholarships have a maximum amount of 4,000 € per semester (10-50% for the 1st and 2nd Master semester). The programme is also aimed at pre-master students.

Value of Scholarship(s)

maximum amount of 4,000 € per semester

Eligibility

The MBS Explorer Scholarships are intended for future students who do not have the financial resources required for a private education. The scholarships have a maximum amount of 4,000 € per semester (10-50% on the first and second master semesters). The scholarship is also aimed at Pre-Master students.

The application for one of the scholarships is made together with the application for a study place. Further information can be found under "https://www.munich-business-school.de/en/mbs/university/scholarships-and-financing.

Application Procedure

The application for one of the scholarships is made together with the application for a place at university. Please enclose a personal statement (1 page keyword "MBS Explorer Scholarship") and convince us of your suitability. The following prerequisites must be fulfilled in order to be considered when awarding the scholarship:
• Justification and proof of economic situation
•Willingness to get involved at MBS (e.g. Student Initiative, MBS Ambassador at trade fairs or events)

Please note: Early application is recommended as the number of scholarships is limited.

Further Information

https://www.munich-business-school.de/en/mbs/university/scholarships-and-financing

Search Suggestions

Based on your current searches we recommend the following search filters