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Master in Sports Marketing and Sponsorship


Course Description

The objectives of this program are to develop skills and abilities that are critical to understanding of the areas of sport marketing and sponsorship, providing strategic tools and specialized coverage of their function as part of a value creation process. This Master program effectively strengthens this knowledge, which includes identifying business opportunities, establishing strategies, anticipating change, optimizing resources, and analysing information for decision making.

Entry Requirements

A university degree or equivalent, or 3 years of professional experience in the sport sector. Exceptional cases will be analyzed individually.

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Recipient: Johan Cruyff Institute

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