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Master in science in MANAGEMENT AND MARKETING FOR SERVICE ACTIVITIES

Course content

The MSc in Management and Marketing for service activities prepares students for positions in operational or marketing management with prospects in senior management.
Educate participants in the knowledge, know-how and behavioural competences needed to:
❱ Manage offers: develop and implement marketing plans for services – develop and implement customer satisfaction and loyalty strategies in services – innovate in the service offer
❱ Manage markets: how to achieve market diagnosis – how to analyse a global market and adapt action plans to the specific needs and stakes of local markets
❱ Manage teams: Introduce the specifics of services in team management – how to improve management through mutual awareness.

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Recipient: Aix-Marseille University

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