• University of Bristol Featured Masters Courses
  • University of Surrey Featured Masters Courses
  • University of Edinburgh Featured Masters Courses
  • Jacobs University Bremen gGmbH Featured Masters Courses
  • Northumbria University Featured Masters Courses
  • University of Derby Online Learning Featured Masters Courses
  • Aberystwyth University Featured Masters Courses
  • Swansea University Featured Masters Courses
University of Nottingham in China Featured Masters Courses
University College London Featured Masters Courses
University of the West of England, Bristol Featured Masters Courses
Birmingham City University Featured Masters Courses
Newcastle University Featured Masters Courses


Course content

The MSc in Management and Marketing for service activities prepares students for positions in operational or marketing management with prospects in senior management.
Educate participants in the knowledge, know-how and behavioural competences needed to:
❱ Manage offers: develop and implement marketing plans for services – develop and implement customer satisfaction and loyalty strategies in services – innovate in the service offer
❱ Manage markets: how to achieve market diagnosis – how to analyse a global market and adapt action plans to the specific needs and stakes of local markets
❱ Manage teams: Introduce the specifics of services in team management – how to improve management through mutual awareness.




Enquire About This Course

Recipient: Aix-Marseille University

Insert previous message below for editing? 
You haven’t included a message. Providing a specific message means universities will take your enquiry more seriously and helps them provide the information you need.
Why not add a message here
* required field
Send a copy to me for my own records.

Your enquiry has been emailed successfully

Cookie Policy    X