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Course content

This program focuses on the function of marketing and instruments used in marketing and market research analysis. Special attention is given to acquiring the skills required to find solutions to marketing-specific problems. An interdisciplinary approach covering marketing, psychology, communication studies, business computing and statistics is complemented with a large amount of work-related application of theory.

Building on a comprehensive foundation program students then choose between two specialisms: marketing management and marketing research. Each of these consists of several core modules and options.

For more information please see also http://www.wiso.uni-erlangen.org/studium/studiengaenge/masterstudiengaenge/marketing/

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Recipient: Friedrich-Alexander University of Erlangen-Nuremberg

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