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Master in Market Research & Consumer Behavior

Course content

Analyze and understand CONSUMERS to drive business. This one-year master at IE University will train you to understand the needs of consumers, how and why they make purchasing decisions, and how companies design products or services. You can become the consumer and market expert who drives product, marketing, strategy decisions. You will get in depth training and experience in consumer psychology, consumer research, and the business of marketing. You will also refine your professional and leadership skills to help you continue or start successful career.

Market research is one of the fastest growing job categories. Consumer experts can be found across sectors (For-Profit, Non-Profit, Governmental, Military), industries (consumer goods, high-tech, health, manufacturing, etc.), and types of organizations (startups, small and medium-sized companies, and large corporations).

Quick Facts
Length: 10 Months

Language of Instruction: English

Campus: Madrid

Profile: Recent Bachelor graduates and Young Professionals with 2-6 years of professional experience (Professional experience is reviewed on a case-by-case basis)

Start Date: October




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Recipient: IE University

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