Methodology and structure - Objective of the course is teaching the design methodology that allows students to get a quality combination of experiences by analyzing the contemporary consumer’s codes of expression and behaviors, the customer’s identity, current trends in design and materials technology. Students learn to develop their own expressive language and to enhancing it with their creativity. They create project layouts particularly accurate in colors, materials, finishes and lighting effects, offering new sensory and emotional experiences.
The main activity of the classes is developing strategic value projects, able to meet the diverse needs of the design industries. Under the guidance of a faculty, consisting mainly of professionals and designers, projects take place according to an open system, in which participants are invited to collaborate with Italian companies of international reputation and new brands looking for an innovative and sustainable design.
The program consists of four weeks of introductory workshops, aiming to examine the knowledge and methods of design students from all over the world, and three Project Laboratories of different length and increasing complexity. The projects simulate a real professional situation: brief, development and presentation.
The Master course includes seminars, visits to leading materials manufacturers and showrooms, participation at events (most notably the Salone del Mobile in Milan), workshops and interdisciplinary laboratories.
Final step the programe is presentation of the Final Project that comprises evidence of the journey taken and the knowledge gained.
Among the project partner companies of previous editions: Febal, Colombini Group, Rhizome, TVS, Jacuzzi, JVC Kenwood, Verallia.